Radiocity.in, the digital arm of Indian broadcaster Radio City, has entered a partnership with AdsWizz and the Google AdWords Premier Small & Medium Business Partner Program. These deals could create new revenue streams for the Indian company. Working with AdsWizz will allow Radio City to monetize its online radio stations with the programmatic buying of audio ad inventory. Continue Reading
In 2018 there is a fresh sense that programmatic audio is coming into an era of recognition and marketplace maturity. RAIN spoke with Scott Walker, Pandora’s SVP of Programmatic Sales, and Alexis van de Wyer, CEO of AdsWizz. The conversation touched on Google’s entry into programmatic audio, predictions of the future, and Pandora’s acquisition of AdsWizz.
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Digital audio technology company AdsWizz won the Drum Digital Trading Award in the category of Best Overall Technology for Programmatic Trading. Of special note is that this awards program, which has been running annually since 2014, covers all media categories for digital advertising. So the top placement is not only a celebratory moment for the company, but a spotlight on the maturation of digital audio as an important programmatic advertising medium. Continue Reading
Today brings dual announcements from Pandora. First, the audio platform has completed its acquisition of AdsWizz, which was initially presented in March. The second item is Pandora’s addition of a family plan. Continue Reading
Tokyo FM is the flagship radio station of Japan FM (39 stations), and is making a joint partnership announcement with AdsWizz. The deal brings AdsWiz technology to a new “Wiz Radio” app, and appoints Tokyo FM the sales rep for the AdWave digital audio marketplace in Japan. Continue Reading
AdsWizz announces today an integration with NextRegie, the advertising agency of NextRadioTV in France, to sell digital audio ad inventory programmatically. NextRadioTV owns and operates radio and TV stations. The thrust of this deal is to market podcast ads programmatically. Continue Reading
Podcasting and audio company Acast has expanded its partnership with AdsWizz, with plans to use its AudioServe technology to power audio ad campaign management and optimization. Acast has been using AdsWizz’s AudioMax service to enable programmatic buying for its advertisers since last July. Continue Reading
Digital audio ad company AdsWizz has entered a partnership with Lagardère Publicité, a major media sales house in France. Under the terms of their agreement, Lagardère has chosen AdsWizz to provide advertising solutions for its podcast inventory, taking advantage of several of AdsWizz’s services. Continue Reading
Diversified Canadian media company Rogers announced its commitment to programmatic audio advertising, and has selected AdsWizz to provide technology for ad insertion, ad serving, and yield optimization. Continue Reading
AdsWizz announced that the first campaign using its Shake Me audio ad format has successfully run. Shake Me is a new digital audio ad format technology designed to encourage mobile listeners to take action without needing to look at the phone. They do so by shaking the phone, or tapping it. Continue Reading
AdsWizz announced that it has been chosen as the audio partner for all direct and programmatic sales for the web radio and podcasts of media sales house Mediamond. The Italy-based business will use AdsWizz’s audio ad-tech products for serving advertisements, connecting and managing programmatic demand sources, and analytics. Continue Reading
The Australian Radio Network announced that it would adopt AdsWizz technology on iHeartRadio, to offer programmatic buying to its advertisers. The broadcaster is calling it “one-to-one targeted audio advertising.” Continue Reading