Triton Digital has announced that Spreaker is the latest podcast provider to join Triton’s a2x programmatic ad exchange. Spreaker is the first U.S.-based podcast company to join a2x — Sweden-based Acast went on board in August. Continue Reading
At ATS New York this week, Spotify’s Head of Programmatic Solutions, Jana Jakovljevic, said that Spotify has started opening up its private programmatic solution to buyers. RAIN News confirmed with Spotify that the company is indeed launching its programmatic platform. Continue Reading
Starting today, Marketron is rolling out its Mediascape Marketplace programmatic ad purchasing solution to 2,900 stations. The company is calling the platform “the first working programmatic exchange for radio.” Continue Reading
Global-owned DAX (Digital Audio Exchange), a programmatic audio buying platform, announced today that it will expand dramatically in 2016, offering ad inventory across 18 countries. Demand from existing advertising wishing to create pan-European campaigns is driving the growth. Continue Reading
Brief news items and worthy reads from around the web: iHeartMedia talks programmatic; Virgin + Guvera in Australia; is Sony/ATV on the chopping block? Continue Reading
Triton Digital’s a2x programmatic ad exchange is going to France thanks to a partnership with French multimedia group NRJ Global. This is the first availability of programmatic purchases of targeted online and mobile audio impressions for the French market. Continue Reading
Programmatic advertising was a key topic at RAIN Summit Atlanta, where a discussion panel (Online Audio’s Programmatic Path) examined viewpoints from the buy and sell sides. In addition, a RAIN Summit interview with Jennifer Hungerbuhler of the global agency Dentsu Aegis landed on programmatic with a revealing prediction. Continue Reading
Programmatic advertising is the most important ad-tech trend of the decade, across the media landscape. “Online Audio’s Programmatic Path,” a panel discussion at next week’s RAIN Summit Atlanta, will being together experts from technology, the supply side, and the demand side. Continue Reading
Geico became the first advertiser to place a buy on Expressway from Katz, the Jelli-powered programmatic platform for broadcast radio spots. The announcement from Horizon Media, which piloted the transaction, claims Geico’s campaign as the first-ever live programmatic buy for spot radio. Continue Reading
Triton Digital has announced that Macquarie Radio Network has joined a2x, Triton’s programmatic audio advertising exchange. Macquarie will put its digital audio inventory into the system, which Triton launched in Australia this past summer. Continue Reading
Media software company WideOrbit will announce on Tuesday the launch of WO Programmatic Radio, a new marketplace for automated selling of radio ad inventory. The new platform matches buyers and to radio sellers using the WO Traffic sales and traffic service. Continue Reading
A newly released survey from Technorati is formatted as a report card on programmatic advertising efficacy, from the viewpoint of the buy- and sell-sides. In it, there is a sharp point of disagreement over the key values of programmatic platforms. Continue Reading