Business software company Marketron today announced the addition of location-based advertising to its suite of monetization products. Location-based advertising addresses the dominant trend in digital listening, which is the migration of consumers to mobile environments. An eMarketer study this month concluded that mobile advertising will surpass traditional radio advertising revenue this year. Continue Reading
Clear Channel issued a press release announcing some structural changes in the company. iHeartRadio is re-positioned, and its former executive owner, Brian Lakamp, is promoted to a broader role steering Clear Channel’s technology capability and digital ventures. Continue Reading
“We know what you’ve come for: Music, and lots of it.” For no-nonsense, straight-ahead alt-rock with touches of top-pop, Chicago-based Wide Radius is a good choice. Today we’ve been nodding to The Imagineers, Braid, Everclear, Lorde (there’s the pop), Garbage, Audioslave, All That Remains, and more. Continue Reading
Research firm BIA/Kelsey released a sponsored report called The Internet Radio Revolution Has Arrived, describing the growth of Internet radio and projecting its future. Using its own research supplemented by other sources (Edison Research, eMarketer), the report is a white paper that documents consumer uptake of Internet radio and identifies the growth drivers Continue Reading
Marketron and Jelli announced this morning an agreement to combine Marketron’s system for tracking radio spot inventory with Jelli’s programmatic ad-buying software. Both parties emphasize that the alignment is the first instance of a broadcast radio buying system connected to a leading radio traffic system. Continue Reading
RAIN Summit West will occur on Sunday, April 6th in Las Vegas. One afternoon panel is “Moving the Needle on Streaming Audio Ad Revenues,” moderated by Rockie Thomas, VP of Business Development at AdsWizz. Thomas will lead a discussion among a lineup of executives from SoundHound, Pandora, Spotify, Targetspot, Triton Digital. Continue Reading
Jelli has completed its transformation from a listening app to an ad platform with today’s announcement of SpotPlan, which Jelli claims is the first programmatic advertising platform for radio. Programmatic ad-buying is well-established on the Web at large, and is used for planning ad campaigns in streaming audio. Continue Reading
Happy New Year! One easy prediction is this: 2014 will be an eventful year for all stakeholders in broadcast and Internet radio. RAIN is pleased to present predictions from thought-leading guest futurists. Continue Reading
Streaming music is gaining popularity fast, but lags behind the web in understanding its users.
Internet content sites can tag, track, and categorize people as they move about the web, creating deep and accurate user profiles that follow most of us as we move among digital properties. Combined with programmatic ad buying, it means that when a user visits a certain website for the first time, that site can display an ad that is more-or-less precisely relevant to that user. Advertisers pay more for effective targeting. Continue Reading