Following up our coverage of the integrative partnership of audio ad network Targetspot and data company Quantcast, we wanted to understand the depth of integration, and what Big Data means for the online audio advertising industry. We chatted with TargetSpot co-CEO Leigh Newsome, and started by asking how this partnership is distinguished from previous work the two companies have done together. Continue Reading
Broadcast radio competes with pureplay streaming audio in two ways. First, in a platform-vs-platform context, over-the-air is pitched against Internet delivery. Second, radio station webcasts compete for share of advertisers that are building digital campaigns to reach targeted audiences. We reached out to Paul Cramer of Triton digital to dig into data, smart impressions, and programmatic advertising. Continue Reading
Thanks to AccuRadio, which sponsored the video production of our London Summit on November 4, and thanks also to the outstanding audiovisual production team at 1 Wimpole Street, we can offer RAIN Summit Europe panels for viewing. Continue Reading
Patrick Reynolds, Chief Strategy Officer of Triton Digital, and a featured speaker at RAIN Summit Europe, reflects on the Summit experience. Soundtrack provided. Continue Reading
In a fascinating and daring webinar yesterday hosted by Gordon Borrell, attendees were treated to a historical review of media technology disruption, followed by predictions in today’s media. One of those predictions: Half of AM/FM terrestrial stations will disappear by 2024, their demise driven by adoption of alternative in-car listening choices. RAIN spoke with Gordon Borrell. Continue Reading
As reports emanate from Advertising Week in New York, RAIN is preparing to continue the focus on digital audio advertising at RAIN Summit Europe, November 4, at 1 Wimpole Street, London. Produced in cooperation with the IAB UK, the conference agenda features four panel discussions which will explore the topic of advertising strategies in streaming audio: Continue Reading
adStream is a journal of ad-stalking and interesting commercial sightings in online audio services. It had been a while since we had turned our ad-stalking attention to Slacker Radio. We wanted to see whether Slacker deployed a similar full-court press as Pandora, which frequently covers our phone screen with a graphic ad that must be manually closed to see what’s playing. Continue Reading
Last week we covered AudioHQ’s launch as a new audio ad network, partnering with 8tracks as a music-service partner. CEO Matt Cutair told us that his company seeks to facilitate a “middle market” between high-end premium sales and programmatic buying. To follow up on the content side, we spoke to David Porter, founder and CEO of 8tracks. Continue Reading
RAIN Summit Europe, to be held in London on November 4, is the largest meetup of Internet radio and online audio professionals. It is a day-long event featuring panels and presentations, speeches and networking. The London conference marks the third annual European RAIN Summit. RAIN is pleased to announce the topic agenda for the event. Continue Reading
Earlier in the summer, Jelli announced plans to suspend its social radio service in favor of its programmatic ad platform. The promising Q1 growth for that service continued on Tuesday, with the company’s announcement that its RadioSpot platform will be deployed at seven more radio stations across the U.S. Continue Reading
WideOrbit, a leading provider of advertising management solutions, has acquired Admeta, a Sweden-based tech company specializing in programmatic ad-selling. With a strong focus in Europe, and clients in over 20 countries, Admeta develops technology to optimize revenue for online publishers. Continue Reading