When was the last time you saw 20 influential thought-leaders in a dynamic and fascinating industry gathering, and got back to your office after lunch? If that seems implausible, you haven’t been to a RAIN half-day conference on digital audio advertising. Click through for details. Continue Reading
Triton Digital’s latest partner is OMS, a major radio sales house in the Netherlands. OMS will use Triton’s Content Delivery Network for streaming of its radio and Internet music stations. The Triton Advertising Platform and a2x participation are also included in the deal. Continue Reading
Wednesday is the final day of early pricing for reservations to the RAIN Digital Audio Advertising Summit on April 12 at the House of Blues in Chicago. The half-day knowledge and networking event features deep dives into creative audio, programmatic advertising, podcasting, and new research. Continue Reading
In an interesting multiple partnership, AdsWizz has hooked up with ad-tech company Frequency to launch a campaign for Terra’s Kitchen on Spotify. Distinguishing this effort are the concepts of “personalized creative” and “dynamic creative.” Continue Reading
The RAIN Online Audio Advertising Summit at the Metropolitan Pavilion in New York this week featured 22 speakers in a streamlined four-hour morning conference. Audio buyers from New York ad agencies shared the audience space with audio publishers, podcast networks, and tech companies. All the speakers contributed high-level thought leadership. We gathered just a few quotes of interest during the event. Continue Reading
On Tuesday RAIN produced the Online Audio Advertising Summit in New York, a half-day event featuring 22 thought-leading industry executives and expert speakers. A program that ranged from metrics to discussion to immersive experience held a packed audience at the Metropolitan Pavilion in Manhattan. Continue Reading
Ad-tech specialist AdsWizz has entered into a global partnership with Publicis Groupe, a French multinational advertising and public relations firm. Under this deal, AdsWizz’ AudioMatic demand side platform and AdWave will enable programmatic buying of digital audio advertising inventory for all of Publicis’ agencies and buyers. Continue Reading
James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: Automation practices at Carolina Classic Hits. Royal National Institute of Blind People and its efforts for digital audio accessibility. Some dubious reporting about Spotify’s popularity in Ireland. Much more. Continue Reading
One day before RAIN’s Online Audio Advertising Summit, celebrity podcaster Payne Lindsey, Fresh from appearances on Good Morning America and Nightline, the creator and host of Up and Vanished will join the “Podcast Advertising 360” panel. The four-hour morning event features over 20 speakers and exceptional networking. Continue Reading
RAIN’s Online Audio Advertising Summit will feature industry influencers to discuss the unique values and benefits of online audio advertising. The event, February 28 at the Metropolitan Pavilion in New York, will have a twin focus on streaming music and podcasting. Click through for the full agenda. Continue Reading
Powered by a belief that digital audio advertising is the most most powerful and effective marketing medium, San Francisco-based ad-tech company Instreamatic today launched a platform for digital audio publishers to expose their inventory to national media buyers. Continue Reading