AdsWizz is announcing a couple of enhancements to its AudioMatic platform — which is a self-serve programmatic planning and ad-buying platform for major agencies building podcast campaigns. One of them automates and scales host-read ads, and the other address brand safety. Continue Reading
Spotify has introduced a new podcast API for developers. The tool will allow third-party devs to create new ways for listeners to connect with podcasts on Spotify outside from the streaming service’s app or websites. Continue Reading
Spotify posted several notable increases in its fourth-quarter earnings report. Revenue, subscribers, and podcast interest were all on the rise for the streaming service over the course of 2019. Continue Reading
UK-based media company Global announced that its DAX digital audio division will be made available to digital outdoor advertisers. DAX will be rebranded from the Digital Audio Exchange to the Digital Ad Exchange with this change in its scope. Continue Reading
Voxnest released its annual report, with data and trends about another twelve months of growth for podcasting. The company highlighted three big moves within the industry in 2019, and shared four projections for the coming year. Continue Reading
Steve Pratt of Pacific Content shares a large collection of expert insights on what they expect in podcasting next year. The pros have a range of predictions, including consolidation, proliferation, diversity, and reaching $1 billion. Continue Reading
The latest startup in the podcast business is promising monetization through sponsorships rather than pre-recorded ads. Podcorn has officially launched its service for podcasters to acquire in-broadcast sponsorships. The strategy takes its inspiration from influencer marketing. Continue Reading
Targetspot sent us a note that the company has hired David Sasson to enhance the company’s U.S. sales presence, focused on the northeast. Sasson has filled executive sales positions at IGA worldwide, Tribune Publishing Company, and Nexstar Digital. Continue Reading
Katz Digital, an arm of the Katz Media Group, has entered a partnership with Vibenomics, a provider of streaming audio experiences. Katz will represent Vibenomics’ premium inventory for its audio out-of-home programmatic advertising marketplace. Continue Reading
Veritone, an AI tech and solutions company, announced the full commercial launch for its VeriAds network. VeriAds is a suite of advertising monetization options for broadcasters, podcasters, and influencers. Continue Reading
Triton Digital announced that it is partnering with BFM, the only independent business radio station in Malaysia. BFM will use the audio streaming network from Triton to deliver its content online, as well as the Tap Ad Server for dynamic insertion of targeted audio ads and its Webcast Metrics service for measurement. Continue Reading