The Association of National Advertisers (ANA), a leadership group that represents 640 companies carrying 10,000 brands and spending 250-billion marketing dollars, declared “Programmatic” its 2014 Word of the Year. The ANA surveyed 349 participating members to choose that term. What is the future of programmatic advertising in audio? Continue Reading
Advertising and monetization of streaming audio was a key topic at RAIN Summit Europe (Nov. 4 in London). In the “Streaming Ad Sales Strategies” panel, programmatic advertising got a lot of attention. Read highlights and listen to the entire panel. Continue Reading
Media technology company WideOrbit announced the hiring of Brian Burdick as EVP of Digital and Programmatic. Burdick will step in as head of WO Central, the company’s buying and selling platform, as well as recent acquisitions Fivia, Abacast, and Admeta. WideOrbit is investing aggressively in acquisitions and talent. Click through for details. Continue Reading
Programmatic advertising is well established in the web display industry, and growing fast in video. Radio (broadcast and streaming) lags behind, but awareness is growing as ad-buying software platforms become more sophisticated for audio. What is the future? For Gordon Borrell, the answer is clear: Programmatic will take over audio ad buying and selling, and sales reps face elimination and changing roles. Continue Reading
Programmatic ad buying is established in web display, but still a fairly new alternative for online radio and streaming audio. “It is a very important that we offer it as part of the mix,” Alexis van der Wyer, CEO of ad-tech company AdsWizz told RAIN. “I strongly believe that although it’s small in volume today, it will continue to grow. It will be an important component.” We spoke with the AdsWizz CEO before he takes the stage at RAIN Summit Europe. Continue Reading
The digitization of radio is an important part of the evolving media landscape, as documented by Edison Research, BIA/Kelsey, and other research organizations. On the front end, that means accommodating the consumer migration to online listening. Behind the scenes on the business end, it means bringing long-standing monetization technology from the web to broadcast. Continue Reading
“Heh. Toilet paper. Who cares?” – Ikea
Response to Demand – Acast
Insights and Highlights – Edison Research
Podcast representation company True Native Media has introduced an entry-level service called PodRamp. It is tailored to help small shows enter the market and accelerate their growth. The goal, for both podcast and platform, is to grow the shows’ audience to qualify for PodPremium, True Native’s existing and cornerstone program. Continue Reading
Podcast giant Acast is making a splash over its launch of a new revenue dashboard for its creator clients. With changes and innovations reportedly based on creator feedback, the new product promises “unprecedented transparency.” Continue Reading
Media consulting firm Owl&Co has released the latest podcast metrics report in a season of many. Called The Global Podcast Economy: A Complete Picture, and subtitled Beyond Ads: Mapping Revenue Across Audio and Video Podcasts, this piece of work defines, characterizes, measures, delineates markets, asks questions, and provides answers. Click for details, graphs, and linkage. Continue Reading
In the newly released IAB Internet AdvertisingRevenue Report 2024, we learn about record-setting revenue for the category as a whole, powerhouse growth for video advertising, and year-over-year growth (but slowing growth) for digital audio advertising. Click for details and graphs. Continue Reading
Podcast advertising research and solutions company Magellan AI has released the Q4 2024 edition of its Podcast advertising benchmark report. Click for key findings, link to the source, andlink to an upcoming live webinar. Continue Reading