Marketers spent an estimated $479 million for advertisements on podcasts in the United States in 2018. The figure comes from the IAB and PwC’s third annual investigation into advertising for podcasts. The total marks 53% growth from $314 million in 2017. Continue Reading
iHeartRadio has entered a new partnership with Surf Media to bring its audio content to ridesharing services. Drivers for Lyft and Uber who have a Surf rideshare entertainment tablet can now access live radio, artist radio stations, playlists, and podcasts from iHeartRadio. Continue Reading
James Cridland’s International Radio Trends is a column by the Australia-based radio futurologist. THIS WEEK: James turns to the FM chip topic in his column. Other news includes French radio stats and video on demand in the UK. Continue Reading
James Cridland’s International Radio Trends is a column by the Australia-based radio futurologist. THIS WEEK: James collects insights on the latest round of the UK’s RAJAR data. Several stations in Brisbane, Australia are relocating, sparking a question about the importance of physical place. Continue Reading
Edison Research has published its Infinite Dial 2019 report for Canada, its second exploration of the audio consumption habits for the market. The results are based on more than 1,000 phone surveys in the country, offered in both English and French, during the first quarter of the year. Continue Reading
Sony Music Entertainment is making a new move into podcasting. The major label has entered a joint venture with two podcast veterans — Laura Mayer and Adam Davidson — to find and develop original programming and talent. The as-yet-unnamed company will create and distribute original podcasts. Continue Reading
Today marks the launch of another new podcast agency and hosting service, this one with roots in radio. Podcast.co exited its beta test and announced both its launch and two notable industry partnerships with Spotify and Headliner. Continue Reading
We read in Podnews about an independently produced report on the state of podcasting in France. The document surveys current metrics of podcast listening, audience demographics, and the industry’s challenges and opportunities. Continue Reading
James Cridland’s International Radio Trends is a column by the Australia-based radio futurologist. THIS WEEK: A leader of the European Broadcast Union writes about the royal duo of FM and digital. Data dives from RAJAR and the Infinite Dial, and more from the audio world. Continue Reading
The RAJAR Midas survey has been released for spring 2019, sharing insights into the UK’s consumption of internet-delivered audio. The results showed a wide disparity in audio habits based on age, with the younger generations largely driving the growth in on-demand music and podcasts. Continue Reading
Edison Research has shared the results of its latest investigation into audio trends down under. The Infinite Dial Australia 2019 is the third edition of the report for this market. The report highlighted growth in podcasting and smart speakers for Australia, plus detailed some notable differences from the most recent U.S. data. Continue Reading
From iHeartMedia’s publicity department comes news that Bob Pittman, Chairman and CEO of iHeartMedia, the nation’s largest commercial radio group and second-largest podcast publisher, is starting a podcast. It’s called Math & Magic: Stories from the Frontiers of Marketing. Click through for an introductory audio clip. Continue Reading