"podcast radio" - RAIN News

Steve Goldstein: Are Local Podcasts the Next Opportunity? The Forecast with Local Media Authority Gordon Borrell

Posted on October 28, 2021 by Steve Goldstein

by Steve Goldstein In this guest column, Steve conducts a fascinating (and very frank) interview with Gordon Borrell of Borrell Associates. It’s crystal ball time, and Borrell has no sugar coating. “Linear broadcasters or publishers really should be looking at 2031. There is clear data to project what ten years from now will look like… and it does not look good.” This is really about the growth, belated and necessary, of local news coverage in the podcast category. It’s a “massive opportunity” in this conversation. A must-read.
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Acast re-ups with BBC for international podcast ad sales

Posted on October 26, 2021 by Brad Hill

Renewing a deal that started in 2018, Acast and the BBC have renewed their arrangement for a second three-year period. Acast will sell ads in BBC podcasts outside of the UK. It is strictly an international arrangement; the BBC arranges its podcast sponsorships directed to UK listeners. Continue Reading →

Paris Hilton joins five media companies to build new podcast

Posted on October 25, 2021 by Brad Hill

From iHeartRadio we receive a notice that Paris Hilton is at the center of a new podcast production, Trapped In Treatment. It will launch in 2022, and is a combined effort of the celebrity with four media companies: iHeartMedia, London Audio (a division of 11:11 Media), Warner Bros., Unscripted Television, and Telepictures. Continue Reading →

James Cridland’s International Radio Trends: FM switchoff in the UK; and a nerdy look at AM transmission characteristics Inbox

Posted on October 25, 2021 by James Cridland

by James Cridland

James Cridland returns with one of his more technical columns, in which he closes the can of worms opened in last week’s coverage of a frequency switch at 4BC in Brisbane, Cridland’s home base. Lots of graphics. But first, the UK’s decision about FM switch-off, a new rule for smart speakers, the geography of Wales according to TuneIn, and the new BBC logo. Continue Reading →

Cirrus Streaming introduces complete podcasting toolkit; special features for broadcasters

Posted on October 22, 2021 by Brad Hill

Cirrus Streaming, which provides many kinds of enterprise streaming services from cloud streaming to Alexa service, has built and released a comprehensive podcasting solution. The single-dashboard solution suite includes hosting, editing, monetization, and distribution. There are special instant-podcast tools for broadcasters.
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Eric Nuzum: Five Pieces of Advice for Those Interested in Podcasting

Posted on October 20, 2021 by Eric Nuzum

Guest columnist Eric Nuzum offers an explanatory bullet list of key lessons for beginner (and experienced) podcasters. This is a transcript of his recent Radiodays Europe address in Lisbon. Function over format! (And much more in this important read.) Continue Reading →

PRX, Radiotopia carve out new executive roles

Posted on October 19, 2021 by Brad Hill

PRX sent around an announcement of two new executive roles in PRX and its Radiotopia division. Julie Shapiro assumes the title of VP of Editorial for PRX and Radiotopia. She will continue to steer the creative direction and growth of… Continue Reading →

James Cridland’s International Radio Trends: 4BC switches frequency; and a landmark for UK commercial radio

Posted on October 18, 2021 by Brad Hill

by James Cridland

James Cridland returns with a richly informative newsletter about radio around the world. In this week’s edition: A frequency trade in Brisbane; a Flash review; a milestone in commercial UK radio; some on-brand whistling and much more. Continue Reading →

James Cridland’s International Radio Trends: The BBC World Service sees more listeners, and Ceefax lives!

Posted on October 11, 2021 by James Cridland

by James Cridland

James Cridland returns with a richly informative newsletter about radio around the world. In this week’s edition: Discussion of BBC World Service’s new five-year review: listener reach, digital growth, and more. Also, the demolition of a radio tower. And some dinky doo, too. Continue Reading →

James Cridland’s International Radio Trends: Stories of goodbyes, radio in Afghanistan, and that’s a good question

Posted on October 4, 2021 by James Cridland

by James Cridland

James Cridland returns with a richly informative newsletter about radio around the world. In this week’s edition: Classy radio exits. Reporting of inept radio. Praise for Pierre Bouvard’s data-based advice. And more. Continue Reading →

Audio advertising +29%; streaming/podcasting +51% (Magna Global)

Posted on September 28, 2021 by Brad Hill

Media intelligence company Magna Global has released the latest edition of its U.S. Advertising Forecast report, measuring ad spend in the first half of 2021, compared to H1 2020. This upward-pointing research shows gains all over the place, including audio. Magna breaks out pureplay digital audio, which shows much higher gains than all audio combined. Continue Reading →

Buyer outlook: 38% plan to increase podcast spend, but a third don’t buy it at all

Posted on September 23, 2021 by Brad Hill

In a buy-side survey of marketers by WARC and iHeartMedia, an interesting chart catches our eye. It is a budget outlook for 2021, indicating which media categories will be increased, and which are not used, by percentage of responses. Click for details and graphics. Continue Reading →