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The Download on Podcasts: The complexity of native advertising in public radio podcasts

The Download on Podcasts is a weekly feature sponsored by PodcastOne.

It seems simple in podcasting. The host reads and riffs on a sponsorship message, both elucidating major product points and offering personalization that could extend to a personal endorsement. Sounds a lot like what terrestrial radio has been doing for decades. It gets more complicated with public radio, though.

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Internet Radio Rewind #49: Spotify’s data play; presidential podcast; radio’s generational shift

A weekly podcast from RAIN News

Sponsored by AudioBoom


The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: Spotify doubles down on data; radio’s generational shift; Obama goes on a podcast; Asheville radio station goes non-commercial for one month. Continue Reading

Internet Radio Rewind #48: Spotify positioning; Internet radio $$; Obama on a podcast

A weekly podcast from RAIN News

Sponsored by AudioBoom


The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: Is Spotify positioning? Internet radio makes more money; DI.fm crosses over a fence; Google’s classical venture; Obama on a podcast Continue Reading

Internet Radio Rewind #041: Should radio pay? Pandora earnings; something new for podcasting

A weekly podcast from RAIN News

Sponsored by AudioBoom


The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: Copyright chief wants radio to pay; Copyright Royalty Board starts a music licensing trial; Sirius XM earnings; Pandora earnings; something new for podcasting. Continue Reading

Internet Radio Rewind #040: A podcasting Peabody; Tidal courts indies, Norway targets FM

A weekly podcast from RAIN News

Sponsored by AudioBoom


The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: “Serial” wins a Peabody; Apple Watch launch day — what can you listen to?; new iHeartMedia podcasts; Tidal reaches out to indies; Norway targets FM switch-off. Continue Reading