Australian radio company Southern Cross Austereo (SCA) has created a new executive role — National Digital Sales Manager. To fill it, Daniel O’Callaghan comes over from the competing Australian Radio Network (ARN). Continue Reading
Jottings of Note
— Earplugs? (Edison Research)
— Transformational Fix (PRX)
— The Point (Fresh Air Production)
Jottings of Note
— What If…? (Chris Peterson)
— Commitment to Diversity (Audacy / Urban One)
— Best Case (The Progress Network)
Jottings of Note
— Bungling (The Verge / Apple)
— Global View (TuneIn)
— New Stoop (Radiotopia)
by Jeff Vidler
Guest columnist and Signal Hill Insights President Jeff Vidler discusses an emerging trend in the underlying technology of digital audio advertising. “The sands are shifting under the feet of digital marketing as we march towards an online future that promises less personal tracking,” he writes. What is the opportunity for audio? Continue Reading
Jottings of Note
— Jab History (iHeartMedia)
— Death x3 (Wondery)
— Expansion (Bauer Media)
SXM Media, the supply-side audio ad sales network of Sirius XM, which bundles inventory in satellite radio and its digital audio subsidiaries Pandora and Stitcher, is launching AQ Academy. Think of “AQ” as audio intelligence (IQ + audio = AQ). Continue Reading
BBC Sounds, the digital player app produced by and representing the BBC, released a brief Q2 metrics report. The deck is free. Click through for some details and the download link. Continue Reading
VURBL, a free streaming audio platform for all audio types, has struck an agreement with DAX for U.S. ad reselling. It is an exclusive deal for DAX. Continue Reading
In a hefty, wide-ranging partnership, iHeartMedia and its Triton Digital subsidiary are going into business with TuneIn. In the agreement iHM’s 850 radio stations will be piled into TuneIn. iHeart will also become TuneIn’s premier local ad sales representation partner. Further, Triton will monetize TuneIn’s local inventory, which promises to help advertisers reach new audiences at scale, according to the press notice.
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In a very interesting Zoom event produced by RAIN today, digital audio advertising was discussed from perspectives of survey research, a comeback of contextual targeting, and the growth of programmatic advertising. Click for details, quotes, and images. Continue Reading
Spotify-owned podcast publisher and ad-tech platform Megaphone has signed The Weather Network in Canada. This deal brings The Weather Network’s flagship podcast, “This Day in Weather History” onto the platform. Continue Reading