Audioboom announces the launch of Audioboom Studios as of October 1, reminding us of a previous Audioboom Studios which we reported on in 2018. Whether revived, continued, or reinvented, Brendan Regan will run it — he is formerly Executive Vice President, Global Content & Production, and he picks up a new C-level title: Chief Content Officer. Continue Reading
In Podtrac’s Top Podcast Publishers monthly ranker for September, out this week, we learn that average audience was down month-over-month, and average downloads were up. We present the Podtrac ranker, and the RAIN Remix — which re-sorts the list by average number of plays, and listeners, per show for each publisher. Click through for details and charts. Continue Reading
Podcast measurement company Podtrac released its Top 20 Podcasts ranker for September, based on unique U.S. monthly audience. As in past months, there is little change in the roster or audience. Only one new show entered the list from the previous month. Click for graphic illustration. Continue Reading
For International Podcast Day, the Omny Studios blog posted a metrics roundup comparing year-over-year statistics from IPD 2020-2021. Omny is mainly an enterprise hosting platform which serves podcasts from an international array of major media brands and radio groups. Click through for several interesting results and graphics. Continue Reading
Trading on the title of one of the most popular podcasts in the world, and on his own status as co-founder of the esteemed Earwolf comedy podcast network, Scott Aukerman is partnering with Acast to create Comedy Bang! Bang! World, a slate of premium podcast programming. Continue Reading
Cumulus Media has announced the creation of the Audio Active Group. In the company’s words, it is a “full-service advisory to offer comprehensive insights, media planning, creative, and measurement services for audio advertisers.” The well-known Westwood One blog, edited by Pierre Bouvard, has been renamed. Click for details. Continue Reading
A newly released study from marketing/strategy firm WARC tells a story of missed opportunity on the buy side, and missing revenue on the sell side of audio. While 31% of the average consumer’s media consumption is now audio, only 8.8% of the average media budget is allocated to audio, and 25% of advertisers do not invest in audio at all. The research identifies audio buyer types, and evangelizes the values of audio marketing. Continue Reading
Jottings of Note
— History of Pod (James Cridland)
— GM Hire (TuneIn)
— Looking Ahead (Futuri Media)
Podsights makes a brief announcement that it has expanded beyond its original purview of podcast advertising attribution. Additionally, the company says, it will introduce its technology to streaming music and online radio. Continue Reading
Jottings of Note
— An Awaited Return (RAJAR)
— Fresh Hire (Fresh Air Production)
— Between the Charts (Chartable)
by Jeff Vidler
New opportunities for audio are capturing the attention of advertisers. But is audio advertising coming from new sources, or being moved around from one type of audio to another? Guest columnist and Signal Hill Insights President Jeff Vidler discusses how the audio industry is selling audio short. This is a manifesto, and a clear commitment for his company. A must read. Continue Reading
The idobi network, a venerable streaming radio outlet which also produces podcasts and video, has deepened its relationship with digital audio ad-tech platform Adswizz which becomes the exclusive global monetization provider for advertisers seeking to reach idobi’s audience across the US and Europe. Key demo: 13-34, with an even gender split. Continue Reading