RAIN Notes: Monday, August 7
— Definitions (Jonas Woost)
— Intentional Boredom (iHeartPodcsts)
— Perspectives (The Podglomerate)
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Steve Goldstein: When Podcast Apps Miss The Mark
by Steve Goldstein
In his latest guest column, Steve Goldstein offers a litany of podcast listening apps which launched with hope and fanfare, but underperformed their expectations. It’s an interesting trip through time. Continue Reading
“True potential” in Sirius XM podcast biz. Fortune 500 buying in. Pandora hanging in.
In the recent Q2 earnings call from Sirius XM, we heard a measured bullishness about the audio giant’s podcast business, including a key bragging point of interest: CEO Jennifer Witz noted that the first half of 2023 booked over 2,600 podcast campaigns across more than 100 Fortune 500 brands. Click for lots more detail. Continue Reading
RAIN Notes: Thursday, August 3
Acast shows off net sales growth in Q2 earnings in “broad recovery” of ad markets
Global podcast powerhouse Acast released its Q2 earnings today. In the official release and presentation highlights we see top-line growth leading to negative operating margins. Below are details around the highlights and the total operating loss for the quarter: Net… Continue Reading
Top 3 podcasts in U.S. remain the same over two years (Edison Research ranker)
Edison Research released its quarterly survey of the top 50 podcasts in the U.S., based on reach. When we look back at previous reports over two years, we see an unshakeable grip on the top three slots in this ranker.… Continue Reading
UK radio listening: High reach across several platforms (RAJAR Q2)
In the Q2 RAJAR report of radio engagement in the UK, we learn that 88% of the population tunes in to radio at least weekly. This compares to a 92% of weekly American engagement with radio (per Nielsen). Click for six other key points. Continue Reading
Podcast company Realm acquires Pinna and Lipstick & Vinyl; leaps into new categories
In an eye-opening double acquisition, scripted podcast company Realm has acquired kids podcast network Pinna and podcast-plus-representation company Lipstick & Vinyl. In this grab, Realm instantly expands into unscripted shows with both companies, and gains more in-house podcast ad representation. Continue Reading
RAIN Notes: Wednesday, August 2
— Audience Intel (Signal Hill Insights)
— Amplification (Quill)
— New Phase (Pat Paxton)
Quantifying brand marketing uncertainties and risks, Veritonic says audio is paramount
Audio intelligence firm Veritonic conducted a survey of over 1,000 brand marketers to gain visibility of their concerns when formulating, executing, and upward-reporting their media mix. Interestingly, the results reveal a degree of uncertainty about media mix effectiveness, and difficulty reporting upward to senior management. Click for key takeaways. Continue Reading
New podcast launches decline to new low in July
We see a continuing trend developing in the monthly podcast metrics published by Listen Notes. (See the data HERE.) As was the case last month July’s new podcast launches dropped, to 9,564 new shows from the previous month (13,655), showing the lowest new-show production in a year. Click for more info and graphs. Continue Reading
Podcast ad rates continue to dip in July (Libsyn/AdvertiseCast)
The average cost per thousand (CPM) for podcast ads moved downward in July, across all measures of audience size, and the average of them. This according to AdvertiseCast’s monthly tracker, where average CPM for all audience size buckets (1,000 to 100,000+) settled in at $22.23, lowering from the June average of $23.06. Click through for the long trend chart. Continue Reading