RAIN Notes: Tuesday, January 2
— Profound Change (Digiday)
— Anthem (Steve Keller)
— Recovered Share (Edison Research)
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Triton podcast ranker: NPR absent again; The Roost jumps into top 10
Triton Digital released its U.S. Podcast Ranker for November, ranking the top 100 podcasts measured by Triton’s service. As always, this list connects each of the 100 listed shows with its sales network. Four podcasts debuted on the November list. Continue Reading
Streaming audio twice as “authentic” than TV for advertisers. Podcasts? Nine times.
In a presentation deck that cites 35 data sources, SXM Media releases “Digital Audio VS…” — a collection of research which supports the idea that digital audio is a superior marketing channel compared to other media. It features a playful boxing motif, and a ton of statistics. Continue Reading
RAIN Notes: Tuesday, December 26
— A Caffeinated Milestone (Alan Cross)
— Onward and Upward (Conal Byrne & Jen Sargent)
— Elevation (Audacy)
RAIN Notes: Thursday, December 21
— Elevating with AI (Rob Greenlee)
— Ranked (Triton Digital)
— Difficulties (Lex Friedman)
New French streaming music tax would finance a music industry support group. Streamers push back.
The French government has created a new tax, targeted to streaming music services operating in the country. President Emmanuel Macron announced the finalization of the levy, which is set to take effect in 2024. “This is a real blow to innovations,” Spotify says. Continue Reading
Podcast listeners can’t be paid to stop listening, and other insights (Acast)
Acast released a handful of metrics resulting from a survey of U.S. podcast listeners. We learn about in-car listening, a comparison with audiobooks, and more. Continue Reading
Top 3 podcast advertisers unchanged in November; $57M spent by top 15 (Magellan)
In Magellan AI’s reckoning of the top podcast advertisers (by spend) in November, we see a lot of repetition from the previous months. Eleven of the top 15 advertisers in the previous month of October landed on the November list again. We do some month-over month analysis, and a six-month comparison. Click for the numbers, graphs, and top-line points. Continue Reading
RAIN Notes: Monday, December 18
“The gravitational pull toward digital” — audio-related highlights of Nieman Lab predictions
Journalism advocacy group Nieman lab has published its 2024 predictions. Featuring what Nieman refers to as “the smartest people in journalism,” the collection features dozens of writers, publishers, newscasters, and industry executives. We look at three audio-related contributions from Kerri Hoffman, Kristen Muller, and Eric Nuzum. Continue Reading
vCreative chooses Frequency for data-controlled ad distribution
vCreative, a cloud-based software provider for the broadcast radio industry has chosen audio ad management platform Frequency to leverage next-gen tools for the production, management, and delivery of targeted ads in radio. Click to learn more about this deal, and a fascinating case study of real-time live ad customization. Continue Reading
Nine new shows enter Triton’s Australian Podcast Ranker
In an encouraging sign of variety in listener choice, 44 Australian podcasts debuted on Triton Digital’s Australian Podcast Ranker for November. The ranker lists 200 podcasts, a first-time expansion of Triton’s format. The company cites “the influx of new podcasts.” Click for more info. Continue Reading