Spotify is launching its Spotify Audience Network (SPAN) in four new territories: Sweden, Brazil, Mexico, and Japan. This expansion follows an earlier international push this year, which included France, Spain, and Italy. SPAN is an opt-in selection for content publishers. This latest expansion gives Spotify an opportunity to promote it. Continue Reading
— Smart (Smartest People In The Room)
— New (Fast Company)
— Beats (San Francisco Public Library)
The Pew Research Center has mounted a study of how U.S. adults use devices to consume news. The preferences and trendlines are definite: Digital devices on the ascendence, while legacy delivery platforms are in decline. Click for charts. Continue Reading
AI-powered audio intelligence platform Sounder is partnering with podcast intelligence company Magellan AI to provide advertisers with a holistic solution for comprehensive post-campaign measurement and verification. The deal shapes up with Magellan providing campaign performance insights, and Sounder ensuring brand-safe environments. Continue Reading
For direct response podcast advertisers, “reach doesn’t necessarily equal conversions.” That’s the rationale for a new Podchaser feature called Performance+, voiced by CEO Bradley Davis. The new addition to Podchaser’s tech offerings promises to deliver the strongest results against a client’s advertising objectives. Continue Reading
In a comprehensive new agreement, two of the world’s largest media companies will distribute and represent each other’s podcast portfolios. Two major deal points underpin the architecture of this international agreement. Continue Reading
YouTube has introduced new policies governing how AI-produced videos are presented. In a blog post authored by company executives, new actions and policies are laid out. Click for details and an illustration of flagged content. Continue Reading
— TPX New Hire (TPX)
— Elusively Wrong? (Meredith Rose)
— When in Sweden… (Entrepreneur Magazine)
In its newly released 2023 Podcast Trends Report, Spotify seeks to tease out indicators of major cultural and industry trends, and track those trends to podcast listening behavior. The report evangelizes podcast advertising, naturally, and delivers several elaborate and interesting infographics.
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We have heard of a coming elimination of third-party cookies for years. The threat remains top-of-mind for many media segments, and global podcast company Acast now announces a cookie-free targeting solution for advertisers. The new capability is called Predictive Audiences, and it’s made possible by an alliance with Comscore technology. Continue Reading
AirKast, mobile app and web developer for media companies, has partnered with Ron Rivlin Media for sales representation and other client solutions. The goal is to expand AirKast’s market reach and further its mission to provide cutting-edge solutions to its clients.
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Spotify for Podcasters released the 2023 edition of its Fan Study. The purpose is to discover how listener behavior might inform creator marketing strategies. It offers survey results which can guide podcasters to maximize listening by taking advantage of tools provided by Spotify. Continue Reading