Strategy Analytics: Chinese brands grew smart speaker market share, challenging Amazon and Google’s leads

Strategy Analytics released its latest analysis on the global smart speaker market. Its Q4 results found that Amazon is still the top brand by market share, followed by Google, although both are being challenged by companies in China. Continue Reading

ART19, Veritonic case study found podcast ads boosted intent-to-purchase

ART19 and Veritonic teamed up for another dive into the effectiveness of podcast advertising. Their latest case study is for pharmaceutical brand Bayer and used ART19’s SmartAudiences technology for targeting. The assessment found that Bayer’s listener-targeted podcast ads drove intent to purchase, favorability, and other key metrics. Continue Reading