Pod Drop features new and returning podcasts. Today, inspiration from musician Michael Franti, comfort cooking from Allrecipes, and the genesis of great innovations from the IPO Educational Foundation. Continue Reading
The most actively engaged podcast listeners — people who listen at least weekly — are, as a group, falling away from AM/FM listening to an extent, and also streaming internet radio. This is one result of an Edison Research survey, as described by SVP Tom Webster in a webinar. Edison also displayed a top-1o list of podcasts with the greatest reach. Guess which is #1 — by a big margin. Continue Reading
In the latest episode of On the Mic, an industry podcast produced by Ad Results Media, CEO Marshall Williams discusses how podcast listening has time-shifted away from the morning commute while maintaining engagement levels. Continue Reading
Podcasting tech company and enterprise hosting platform Omny Studio has announced, through its Triton Digital parent, a new feature called Secure Sharing. It enables podcast owners on the platform to allow outsiders into its podcast analytics suite. This is quite interesting, and affects how publishers can pitch to advertisers, and verify to them. Continue Reading
Amazon is a many-sided powerhouse ecosystem with gigantic consumer reach, so it’s not a surprise that the company is reportedly planning podcasting initiatives on several fronts. Continue Reading
In this installment of Podtrac’s series, the data show a +5% gain for downloads and +4% gain for audience. One interesting thing this week: Comedy spiked upward, to nearly match the News category in downloads. Is it a Joe Rogan effect? Continue Reading
When promoting a podcast, where is best to send would-be new listeners? We have always advocated for a dedicated show website. It’s easier for users, provides much more information, and locks in a new listener more effectively. Continue Reading
Hubbard Radio announced a new role in its digital audio initiatives: Brand and Digital Content Development Director. Phil Mackey has been chosen for the position. He will be based in the Twin Cities HQ, and work with Greg Strassell and Jeremy Sinon. Continue Reading
Pod Drop features new and returning podcasts. Today, a branded podcast from WeTransfer, a new show from The Moth / PRX, and another new show from TED. Continue Reading
Entercom-owned RADIO.COM released a raft of encouraging listening numbers following a mobile app update. Listening increased in March month-over-month. Even sports programming saw gains, though no actual games were played. The mobile app has been updated for better content discovery and ad targeting. Continue Reading
Podtrac released its monthly ranking of top 20 podcasts for April. (See below.) Stability governs the upper portion, as the top six shows held their places from the previous month. New to the list in April: The Ron Burgundy Podcast, produced by iHeartRadio, taking the #16 spot. NPR is the most-represented publisher in this list. Continue Reading
Toronto research company Audience Insights is enlarging the scope of its research and consulting, and changing its brand to Signal Hill Insights. The main thrust of the company’s expanded mission appears to be a widening of focus. While Audience Insights provided intelligence to advertisers, Signal Hill Insights will also work on monetization issues for publishers. Click for specifics. Continue Reading