RAIN Notes: Thursday, December 23
Jottings of Note
— Stability (Triton Digital)
— Who Bought Whom (Sounds Profitable)
— Not So Fast (Dave Hanley)
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AccuRadio intros “World’s largest playlist of holiday songs.” It is big.
Venerable streaming music service AccuRadio sent around a notice that it has curated what the company describes as the world’s largest playlist of holiday songs. We won’t argue — this juggernaut of holiday cheer contains 17,000 tracks, and would require over five weeks of uninterrupted streaming to hear them all. Click through for details and links. Continue Reading
Bulgaria’s largest radio group signs with Triton Digital
We don’t often receive news from Bulgaria, and today we learn that the country’s largest radio group, Fresh Media Bulgaria, has signed Triton Digital to leverage Triton’s streaming tech stack, services, and network. The imperatives are to increase ad revenue, build audience, and streamline day-to-day operations on the streaming side. Continue Reading
BBC Sounds app increases listening +8%, podcasting +25%
BBC Sounds, the listening app launched in June, 2018, released listening growth metrics for 2021. Overall listening was up 8% from last year, while podcast listening grew 25%. Altogether, 1.3-billion plays were initiated in the app. The organization’s announcement identifies three main content types. Continue Reading
Canadian digital audio listening surpasses radio for first time; divergence will increase (eMarketer)
Canadian listeners chose digital audio sources slightly more than radio in 2021, for the first time. This according to eMarketer. “The switch is related to a reduction in commuting,” the company notes, “which has had a direct impact on terrestrial radio consumption.” eMarketer is predicting a widening of the gap in 2022. Continue Reading
Surge in Latino podcast listening the #1 “Top Finding” in 2021 from Edison Research
In an online presentation today, Edison Research released its Top Ten Findings of 2021, an interesting selection of key metrics from the company’s many consumer survey studies such as The Infinite Dial, Share of Ear, Podcast Consumer Tracker, and The Black Podcast Listener Report. Click through for details and infographics. Continue Reading
Global acquires Captivate for heightened podcast exposure and monetization
UK-based radio group and worldwide media company Global has acquired podcast hosting/tech outfit Captivate. Global is the developer and holding company of DAX, the company’s international digital audio advertising exchange. Captivate will become part of Global Player, and will take advantage of DAX’s immense reach for monetization opportunities. Continue Reading
Podcast advertisers in November: Familiar brands plus the Pentagon
In Magellan AI’s just-released ranking of podcast ad spending, we see the continuation of a sameness trend. Eight of the top 15 companies have ranked in the list for eight straight months. And in November there are no new brands that haven’t appeared once in the past eight months of RAIN comparisons. Click through for links and RAIN’s 8-month chart. Continue Reading
Spotify acquires Whooshkaa; will integrate tech into Megaphone
Spotify has acquired Australian podtech company Whooshkaa. The company says it will integrate Whooshkaa’s platform technology into Spotify subsidiary Megaphone. One important piece of that technology is an easy way for radio broadcasters to turn their content into on-demand podcasting. Continue Reading
RAIN Notes: Wednesday, December 15
Jottings of Note
— Slurp (Will Page)
— Education (teenVOGUE)
— Normal Antics (Rooster Teeth)
Audio subscription revenue nearly two-thirds of total; digital audio ad revenue set to gain
Digital audio revenue is mostly derived from subscriptions, which will reach nearly two-thirds of total revenue in 2022. eMarketer projects 2022 as the yeard of greatest divergence between subscription revenue and digital audio ad revenue. Platforms included in this research include digital AM/FM, plurplay internet radio, satellite, and streaming music services. Continue Reading
RAIN Notes: Wednesday, December 15
Jottings of Note
— The Shift Is Underway… (The Verge)
— …and a Successful Shift (True Native Media)
— New Standards (AIR)