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State of HD Radio: a conversation with Bob Struble

Is HD Radio evolutionary, revolutionary, or neither? That depends on who you ask. The digital transmission technology is expanding its footprint — again, either slowly or quickly depending on who you’re talking to. We spoke to Bob Struble, President and CEO of iBiquity, the developer and owner of HD Radio technology. Continue Reading

Sign up for RAIN Daily Digest

  SUBSCRIBE NOW: It’s free! Things change quickly in podcasting, streaming music, internet radio and every aspect of online audio. Stay up to speed with the RAIN Daily Digest — the everyday heartbeat of Internet radio. We’ll send you a… Continue Reading

The frontier of targeted ads in streaming music

Streaming music is gaining popularity fast, but lags behind the web in understanding its users.

Internet content sites can tag, track, and categorize people as they move about the web, creating deep and accurate user profiles that follow most of us as we move among digital properties. Combined with programmatic ad buying, it means that when a user visits a certain website for the first time, that site can display an ad that is more-or-less precisely relevant to that user. Advertisers pay more for effective targeting. Continue Reading