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Pandora gets you coming and going

In and out of sleep, that is.

Pandora updated its iOS app for Apple devices, adding a wake-up alarm. The app already had a timer feature that encouraged falling asleep to Pandora radio with a timed shut-off. Now users can fall asleep to Pandora, wake up to Pandora, and fortify the “hours listening” metrics Pandora publishes every month.

Pandora is biting into two competing categories with the new wake-up feature. First, obviously, clock radios and the radio stations embedded in most of them. Second, Apple’s wake-up alarm built into all iOS devices.

That built-in iOS alarm is easily controlled by Siri, which is an Apple advantage. It is a simple use-case to poke Siri in the ribs, sleepily mutter “Set the alarm for 6:00am,” slam the phone down on the nightstand, and drop directly into delta sleep. Voice control would make Pandora’s alarm a killer feature. We tried to make Siri recognize Pandora’s alarm, but she grew annoyed, and suggested setting a “reminder to call mom.” OK, we acknowledge our negligence in that area, but still wish for a voice-controlled Pandora alarm clock.

We tested the alarm by setting it one minute into the future. Oddly, Pandora warned us to plug into a power source, as if our half-full battery was gasping its last breath. Never mind that — the alarm worked fine, gently arousing us from a 60-second reverie with a selected custom station.

You can stop the alarm or snooze it for a preset amount of time. We respectfully request an “OK” function which turns off the alarm but keeps the music playing.

Brad Hill

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