Podcast listening growth across all age demos at center of iHeartMedia report

The State of Podcasting 2023 is the ambitious title of a new iHeartMedia report. If the title reaches high, the data scale upwards too. The reach of podcasting, measured by daily listening. has soared upward for all age groups in timelines going back to 2015. There is also an interesting result when you put podcast listening next to Netflix subscriptions. Click for details, charts, and a download link. Continue Reading

YouTube unleashes podcasts in YouTube Music app

Today’s loudest buzz is about YouTube music, which has enabled podcast listening. The extension of RSS-driven podcast listening to YouTube Music enables web-based YouTube users to continue a partially heard podcast on one platform, to the other. Some users (and we) have uncovered gaps in the podfolio. Despite that, we find the YT Music podcatcher works essentially as in Google Podcasts. Continue Reading

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Russ Crupnick: Does SirisuXM Deserve More Respect?

Russ Crupnick of MusicWatch returns to RAIN News with a bold and well researched assessment of SiriusXM, reaching a broad conclusion that the satellite/streaming service is underestimated after a challenging Q1 earnings call. Original research from MusicWatch bolsters the argument, in addition to several keen business-side observations from Russ. A thorough assessment and a good read. Continue Reading

Acast targets audience segments with new advertising platform feature

Global podcast company Acast is announcing a new podcast audience targeting capability, enhancing the value of its self-serve ad platform. Called Audience Segments, the feature enables marketers to address audiences defined by characteristics such as Business Leaders, High Income Earners, Tech Enthusiasts, Travelers, Parents, and Pet Owners. Continue Reading

Smart speakers and station apps fill in for disappearing in-home radios (Jacobs Media)

As radios continue a long-term trend of disappearing from homes, radio listeners lean into smart speakers tuned into radio station streams, and dedicated station mobile apps. The info comes from Jacobs Media, which will reveal its full TechSurvey results this week during the All Access Audio Summit. Click for the data graph. Continue Reading