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Subaru makes HD receivers standard for all models

Today, iBiquity announced that car manufacturer Subaru will make HD radio receivers standard across its range of vehicles. Subaru cars with the technology are currently available at dealerships nationwide. The manufacturer joins Bentley, BMW, Mercedes Benz, Mini, Rolls Royce, Scion, Tesla, and Volvo in making HR receivers standard. As of the 2016 collection, more than 200 car models across manufacturers will have HD capability. Continue Reading

Rdio launches new native advertising package

Rdio has introduced a new advertising product dubbed Promoted Music Experiences. This native advertising package is meant to leverage Rdio’s main features, including branded stations, branded profiles, and branded home stories. For brands that want the Promoted Music Experience, Rdio’s curation team will work with them to select songs and content that will best evoke a certain personality or tone. Continue Reading

Pandora opens local ad office in Minneapolis

Pandora has opened a new office in Minneapolis that will help bolster the online radio company’s local advertising efforts. The team will be tasked with developing new contracts and renewing existing ones among advertisers in the area. Jeff Mikitka, regional vice president of Pandora, told The Star Tribune that having a team on the ground makes a big impact in advertising. Continue Reading