Global podcast hosting and marketplace technology company Acast has launched “AdCollab,” a service which enables advertisers to team up directly with podcasts hosts in planning host-read sponsorship campaigns. This initiative has been in testing mode since April, and is available to all advertisers planning host-read campaigns. Continue Reading
— Definitions (Jonas Woost)
— Intentional Boredom (iHeartPodcsts)
— Perspectives (The Podglomerate)
by Steve Goldstein
In his latest guest column, Steve Goldstein offers a litany of podcast listening apps which launched with hope and fanfare, but underperformed their expectations. It’s an interesting trip through time. Continue Reading
In the recent Q2 earnings call from Sirius XM, we heard a measured bullishness about the audio giant’s podcast business, including a key bragging point of interest: CEO Jennifer Witz noted that the first half of 2023 booked over 2,600 podcast campaigns across more than 100 Fortune 500 brands. Click for lots more detail. Continue Reading
Global podcast powerhouse Acast released its Q2 earnings today. In the official release and presentation highlights we see top-line growth leading to negative operating margins. Below are details around the highlights and the total operating loss for the quarter: Net… Continue Reading
Edison Research released its quarterly survey of the top 50 podcasts in the U.S., based on reach. When we look back at previous reports over two years, we see an unshakeable grip on the top three slots in this ranker.… Continue Reading
In the Q2 RAJAR report of radio engagement in the UK, we learn that 88% of the population tunes in to radio at least weekly. This compares to a 92% of weekly American engagement with radio (per Nielsen). Click for six other key points. Continue Reading
In an eye-opening double acquisition, scripted podcast company Realm has acquired kids podcast network Pinna and podcast-plus-representation company Lipstick & Vinyl. In this grab, Realm instantly expands into unscripted shows with both companies, and gains more in-house podcast ad representation. Continue Reading
— Audience Intel (Signal Hill Insights)
— Amplification (Quill)
— New Phase (Pat Paxton)
Audio intelligence firm Veritonic conducted a survey of over 1,000 brand marketers to gain visibility of their concerns when formulating, executing, and upward-reporting their media mix. Interestingly, the results reveal a degree of uncertainty about media mix effectiveness, and difficulty reporting upward to senior management. Click for key takeaways. Continue Reading
We see a continuing trend developing in the monthly podcast metrics published by Listen Notes. (See the data HERE.) As was the case last month July’s new podcast launches dropped, to 9,564 new shows from the previous month (13,655), showing the lowest new-show production in a year. Click for more info and graphs. Continue Reading