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Spotify highlights unusual listener data in new marketing campaign

Spotify is putting listener data to use in a more explicit way than usual in its new global marketing campaign. This push is the largest yet for the streaming company, covering 14 territories, and was developed in house. The ads present data points that showcase listener habits in reaction to key cultural moments from the year. Continue Reading

PodcastOne stakes out Australia in 2017 with Southern Cross Austereo alliance

PodcastOne and leading Australian radio group Southern Cross Austereo (SCA) will jointly launch PodcastOne Australia in 2017. The deal marks an important internationalization of American-based podcasting, a dramatic territorial expansion of the PodcastOne brand, a milestone entree into the podcasting field for SCA, and a general lift for Australian podcasting. Continue Reading