Several print and online publications are hopping on the podcast bandwagon, and the New York Post is latest to join the trend. The Post is making its podcast debut with its iconic Page Six gossip and entertainment news column. Continue Reading
Podtrac has attained certification from the IAB Tech Lab for its podcast measurements, as compliant with the IAB’s V2.0 guidelines and de facto industry standard. The news stands out because of Podtrac’s role in the industry as a prominent ranker of podcast audience metrics for publishers and podcast shows. Today’s announcement also contains two unique certifications of tricky measurement scenarios that Podtrac solved. Continue Reading
ART19, the hosting, distribution, ad-serving, and audience measurement podcast company, is announcing today that its targeted podcast marketplace includes over 200 ongoing shows. This announcement is a follow-on from the company’s well publicized recruitment of Lex Friedman and Korri Kolesa from Sticher/Midroll in April. Continue Reading
Spotify for Podcasters has officially launched. The analytics hub has been in beta since October 2018, and it is now open to all podcasters. Continue Reading
iHeartMedia announced a new addition to its extensive roster of podcasts. The media conglomerate has partnered with Group Nine Media to create an exclusive show slate for the iHeartPodcast Network. The first two podcasts, from Group Nine’s NowThis and Thrillist brands, will debut on the iHeartPodcast Network this fall. Continue Reading
Libsyn, which self-identifies as the first-ever, and largest podcast hosting company, is announcing today that it has been granted IAB certification for its podcast analytics. Libsyn has been applying the IAB guidelines since 2017; the certification signals to advertisers that Libsyn’s audience measurements do officially apply the guidelines correctly. Continue Reading
ESPN announced that its United States podcast audience in July numbered 5.8 million. The metric marked a 17% increase on-year, and was the seventh consecutive month of year-over-year growth for the company. Continue Reading
Apple Music shared two recent developments behind the scenes. Apple Digital Masters is centered on the listener experience, while Apple Music for Artists has officially launched. Continue Reading
Market Enginuity announced the leaders for its podcast group. Laurie Belleau has joined the company in the post of vice president of digital innovation and general manager for the podcast group. The company also promoted Jim Lally to chief podcast sales officer. Continue Reading
Himalaya is one of the podcast startups that caught eyes and ears with its $100 million in backing, and the company is already putting efforts into original show creation. The business spun out an entity called HiStudios, which will focus on programming hosted by social media influencers and sports personalities. Continue Reading
SoundExchange announced that it is offering a new licensing solution for putting music in podcasts. The organization is collaborating with SourceAudio to create a solution for Podcastmusic.com, making the works of SoundExchange members available for podcast creators to license. Continue Reading
Deezer has entered another podcast distribution deal, this time with Blubrry. Under the terms of their arrangement, Blubrry will begin distributing its roster of shows to the streaming service this week. Continue Reading