James Cridland’s International Radio Trends: Radio – holding up well?

by James Cridland

A weekly column from the preeminent Radio Futurologist. THIS WEEK: James compiles the latest coronavirus-impacted listening figures from audio operations around the world, including national radio services, community broadcasters, and podcast companies. Continue Reading

Magellan tracks industries increasing their podcast spending in quarantine

Podcast companies have, understandably, been closely monitoring how listening habits are changing as a result of the coronavirus pandemic. Data about listening is key in how podcasts forge deals with advertisers, and brands’ ad budgets have also been impacted by the virus outbreak. Magellan’s latest blog post offers insights into the industries that are increasing their podcast ad spending. Continue Reading

Pod Drop is a podcast. Each episode delivers flash reviews of three new podcasts. It’s tightly produced with lots of excerpts, and fun to hear. Listen below, and scroll down for descriptions of the featured shows, and to subscribe! Listen… Continue Reading

64% reduction in digital audio ad spending; some new money added in major ad dollar shifting (Advertiser Perceptions)

Advertise Perceptions has issued a report called the Coronavirus Effect on Advertising Report. It’s a trade survey of marketing and sales execs, one-third marketers and two-thirds agency buyers. Digital audiio is presented. The purpose is to determine how ad spends are shifting among media categories during the coronavirus disruptions, and to project how and when those shifts will play out through 2020. Continue Reading

iHeartMedia introduces new podcast of commencement wisdom for 2020 graduates

iHeartMedia’s latest new podcast is an effort to recapture a note of normalcy for students. The new show is titled Commencement: Speeches for the Class of 2020. Each episode will feature insights and advice from celebrity speakers aimed at high school and college students who will not have graduation ceremonies because of the coronavirus pandemic. Continue Reading