The latest Sounds Profitable column by Bryan Barletta explores, demystifies, and evangelizes programmatic audio advertising. Along the way he offers a much-needed review of the VASt standard, and explains why audio publishers love programmatic. Continue Reading
by Steve Goldstein
In this guest column, Steve Goldstein interviews Bryan Barletta, author of the Sounds Profitable newsletter, which examines advertising technology. Click through for a discussion of data, privacy, geo-targeting, a forecast of podcast programmatic advertising … and much more. Continue Reading
Our unique, industry-leading coverage of the IAB Podcast Upfront continues and finalizes today with notes and quotes from Day 3. Host Franchesca Ramsey was joined today by a co-host from the political sphere: Julian Castro. Click through for possibly too much detail, quotes, prizes for most fun, and pics. Continue Reading
The Interactive Advertising Bureau (IAB) has revealed the host of this year’s Podcast Upfront. This year’s event is virtual, and will be hosted by actress and comedian Franchesca Ramsey. The event transpires over three days next week: September 9-11. Three co-hosts will join Ramsey in managing a sprawling presentation of podcast advertising opportunities. Click through for much more detail. Continue Reading
In the first online-only version of the annual IAB Podcast Upfront, the virtual format is allowing a greatly expanded version of the event. The 2020 edition of this podcast showcase to advertisers expands from one day to three days. While past years have spotlighted 12 podcast networks at most, this year will feature 20. The speaker list is loaded with celebrities. Click through for details. Continue Reading
The Insider Interviews podcast, created and hosted by marketing strategist and journalist E.B. Moss has posted a new episode featuring a live chat with RAIN president Brad Hill, and an excerpt of the recently produced RAIN Global Podcast Leadership Summit. Click through to listen/see the video version. Continue Reading
The RAIN Global Podcast Leadership Summit, RAIN’s first virtual installation of its 20-year, highly regarded Summit series of business conferences, was a resounding success as two-dozen speakers from both hemispheres across 17 time zones delivered thought leadership to over 600 registered attendees. Continue Reading
In a dramatic adjustment to COVID-era realities, the Interactive Advertising Bureau (IAB) has planned a different sort of Podcast Upfront than in past years. First, it will be online-only. Second, it will transpire over three days rather than one day. Third, there will be more than 20 presenters, instead of 8-10 as in the past. Click through for dates, list of presenters, and other details. Continue Reading
E.W.Scripps, the media behemoth and parent company of Stitcher, is reported to be shopping the podcast company to potential buyers. Click through for a history of Scripps ownership, and how the Stitcher organization has changed during this time. Continue Reading
Pod Drop features new, interesting, and returning podcasts. Today, new shows from Gimlet & Google, BMW, and Grow Your Mind. Continue Reading
Stephanie Ruhle (MSNBC Anchor, NBC News Senior Business Correspondent, and host of the Modern Ruhles podcast) and Sarah van Mosel (Chief Revenue Officer, Stitcher), are among the newly added speakers at the 4th Annual RAIN Podcast Business Summit on March 4 in New York City. Click through for full roster. Continue Reading
Welcome to the 7th annual RAIN Predictions! We are proud to present topical forecasts from industry leaders around the world. Here are the brave prognosticators for 2020: Alan Cross – President, Brain Dead Dog Productions Alexis Van de Wyer –… Continue Reading