POD DROP: New podcasts from Gimlet/Google, Grow Your Mind, BMW
Pod Drop features new, interesting, and returning podcasts. Today, new shows from Gimlet & Google, BMW, and Grow Your Mind. Continue Reading
BMW
BMW brings Napster/Rhapsody into its European cars for easy on-demand audio
We received news today from Napster/Rhapsody thast BMW is bringing the global on-demand audio service into its cars in eight European countries. The service brags of 60-million tracks and 20,000 audiobooks. One interesting aspect of this is the apparent ease-of-use in getting and using the service. Continue Reading
BMW and Deezer enter connected car deal in Europe
BMW announced a new in-car entertainment partnership with Deezer that will see the streaming service becoming available through the BMW ConnectedDrive system. This allows drivers to access Deezer’s music and audio library without using their smartphones. Continue Reading
BMW agrees to add support for Apple CarPlay and Android Auto
BMW’s chairman announced that the car company will integrate Apple CarPlay and Android Auto into its future models. Speaking at the quarterly earnings report, Harald Krüger said that BMW wanted to balance offering its customers connectivity options while still protecting their privacy. Continue Reading
Editor’s Notebook: Baseball and AM radio
Reading that automaker BMW eliminated AM terrestrial reception from one of its new car models was a “Hold everything!” moment. The hazy future of AM is generally troubling to someone of a certain age, who grew up listening pretty evenly to the AM and FM sides of the dial. But there is something more sharply distressing in seeing AM ripped out of a car, laregly because of the baseball connection. Continue Reading
adStream: Car creatives from BMW and Chevy
The most opulent presentation of advertising creative offered by Pandora is a combination of an interstitial commercial (either audio or video, positioned between songs) followed by a visual display. We recently spotted BMW doubling down on that commercial opportunity with two ads for the i3 model within a 30-minute listening period. Continue Reading