Yesterday we reported on the creation of the Media Roundtable, a new podcast industry watchdog group started by Oxford Road CEO Dan Granger. Part of its mission is to collaborate with Ad Fontes Media on a podcast bias chart that graphically positions shows in a matrix of left/right bias, and factual/fabricated content. Today we received a first version of the chart. Click through. Continue Reading
Magellan has released its always interesting Top 15 monthly report, this one for February. As always, it includes two rankers: Top 15 spenders, and Top 15 movers & shakers. Click for details and the Top Spenders list. Continue Reading
UK-based radio and technology behemoth Global is attempting to acquire 49.9% of iHeartMedia, the largest commercial radio group in the U.S. Doing so would require exemption from U.S. government rules that regulate foreign ownership of U.S. broadcasting companies. Global is seeking that exemption now, and in doing so seems to be revealing a potential misunderstanding between the two companies. There are precedents in which the FCC has granted exemptions, but not of this scale. Continue Reading
In a deeply informative study presented by IAB Australia, decision makers and influencers in audio advertising were surveyed. The result is the 5th annual edition (called WAVE 5) of the IAB’s Audio Advertising State of the Nation. Click through for key points, graphics, and a download link. Continue Reading
In one of the most interesting podcast network ideas we’ve heard of, ART19 has collected restaurant servers, chefs, and bartenders to produce shows about the service industry. It’s called the One Star Network, and the launch marketing promises “hilarity and humanity.” Click for show rundowns. Continue Reading
Jottings of note:
— Will Page’s new book
— The Podcast Academy rebrands
— New leadership for vCreative
— AdLarge promotions Continue Reading
Acast has released a review of 2020 metrics revealing year-over-year growth metrics and the company’s current global footprint. At the same time, the company sent us a notice of a Board review of “potential strategic and financial initiatives.” Click through for U.S. and global year-over-year listening and audience reach metrics, and growth of programmatic advertising and branded content. Continue Reading
Gina Garrubbo, President/CEO of National Public Media, and RAIN Summit speaker, has been elected as Board Chair at the IAB. She has served as the IAB Board’s Vice Chair since August 2020 and as the Co-Chair of the IAB Audio Committee since 2017. Garrubbo’s placement atop the Board puts an eminent audio executive in the top seat of the trade group which represents digital advertising across all media categories. Continue Reading
Australian broadcast and audio company ARN has released a metrics report after one year of managing the Australian franchise of iHeartPodcast Network. The headline brag point: Downloads doubled. Some categories outperformed. Click through for insights and a month-by-month graphic. Continue Reading
Nine months ago the BG Ad Group in Marietta, Georgia approached a metro Atlanta newspaper with an idea to increase non-traditional revenue, digital downloads, and hyperlocal following. The idea? A hyperlocal podcast. The model has scaled to other newspapers in Georgia. Click for a case study in hyperlocal branded podcasts. Continue Reading
Thursday, March 11 THE INFINITE DIAL 2021 SPECIAL The annual benchmark study of American listening, released today by Edison Research and Triton Digital Pandora is more recognized, but Spotify is more used In a peculiar perception vs. reality quirk,… Continue Reading