RAIN Notes: Monday, May 15
— Uh-oh (Ashley Carman)
— Here, There, and Overall (Tenderfoot TV)
— Show Me the Money (Allyson Marino)
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Moms: Avid online audio users (Edison Research)
Edison Research released its fifth Moms and Media survey. The fieldwork is a spinoff of The Infinite Dial, in which 1,500 12+ people are queried about their online preferences and habits. In this cut, “Mom” is defined as a woman having at least one child under 18 living in her household. Click for results, graphic charts, and the download link. Continue Reading
Podcasting reach rivals TV/radio; generational separation of users (Tom Webster/Sounds Profitable)
The reach of podcasting is now rivaling the reach of AM/FM and TV … at least in one age group. That’s a key finding described by Tom Webster in his Podcast Upfront presentation in New York yesterday. Click for explanation, graphics, and a link to video. Continue Reading
iHeartPodcasts launches Ruby, a newly organized branded podcast division
iHeartMedia has created a formal division for its branded podcasts, called Ruby. iHeart claims the first dedicated team of its kind from a major media company committed entirely to the production, sales and marketing of branded podcasts. Click for show and talent details. Continue Reading
Podcasting to reach $4B in 2025: IAB Podcast Advertising Revenue Study
The Interactive Advertising Bureau (IAB) released its seventh annual Podcast Advertising Revenue Study alongside its Podcast Upfront showcase in New York. The $4B number makes a good headline, but there is much more. Click for key metrics and trends supported by graphics.
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Audacia chooses Triton Digital to meet audio advertising demand in Asia
Triton Digital has announced that global advertising marketplace Audacia has chosen Triton to connect publishers and advertisers in the Asia Pacific (APAC) region. The partnership will give Audacia access to Triton’s exchange of audio publishers across all types of audio. Click for details and quotes.
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RAIN Notes: Tuesday, May 9
— Collecting Knowledge (Tom Webster)
— Conversion (Jack Myers)
— A Rose By Any Other Name (Fred Jacobs)
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Acast Q1 earnings: 11% sales growth across 100M podcasts
Acast has released its Q1 2023 earnings report. Click for detailed coverage of finances, key metrics, new Q1 initiatives, and comments from the CEO. Continue Reading
Spotify expands audio ad market to three new European countries
Spotify announces today that its proprietary ad network, the Spotify Audience Network (often abbreviated as SPAN), is expanding to France, Spain, and Italy. SPAN is dedicated to serving ad buyers of all sizes with a self-serve system. Continue Reading
Spotify expands audio ad market to three new European countries
Spotify announces today that its proprietary ad network, the Spotify Audience Network (often abbreviated as SPAN), is expanding to France, Spain, and Italy. SPAN is dedicated to serving ad buyers of all sizes with a self-serve system. Continue Reading
NewsGuard, a watchdog news credibility service, launches data rating product for podcast advertisers
In what might be the first podcast credibility ratings service, watchdog company NewsGuard has launched a data product for podcast streaming platforms which will, in the company’s words, “enable safe, responsible advertising on news and information podcasts.” Click for a lot more detail. Continue Reading
Steve Goldstein: “Oh, You’re Going To Clean Up My Hot Podcast Mess”
by Steve Goldstein
Streamlining is essential in any business, RAIN columnist Steve Goldstein asserts, from AT&T to Amazon to Major League Baseball … and, podcasting. Thanks to the creep of complexity, it’s taking more time to make an episode of a show or traffic an ad. Steve has got suggestions. Continue Reading