RAIN Notes: Tuesday, May 9

Jottings of note:


Collecting Knowledge

Tom Webster discusses how research is conducted, detailing three important types of data collection that power much of the industry intelligence which informs enterprise business decisions. It’s part of the Data Decoded series presented by Sounds Profitable. Watch HERE



An announcement from content entrepreneur and RAIN speaker Jack Myers: “I’m happy to share that MediaVillage is converting to MediaVillage Education Foundation – a (501(c)3 non-profit – and I’m continuing as Chairman and Media Ecologist. I’m grateful for the continuing support of the advertising supported media industry.” No change to the MediaVillage.com website as of now.



A Rose By Any Other Name

Wherefore art thou metaverse? Fred Jacobs writes that AI has supplanted the no-show metaverse in public imagination. No surprise there, in light of a data chart taken from Jacobs Media Techsurvey 2023, which asked respondents about their awareness and opinion of the metaverse concept. Result: A sea of indifference rolling up against a narrow beach of enthusiasm. See it HERE.

— Tuesday, May 9


Brad Hill