Lexus partners with Pandora on “pop-up” concert series
Pandora is working with car dealer Lexus to host a series of four free pop-up concerts in Southern California. According to Pandora’s press release, the streaming radio platform used its Big Data stores to determine the best artists to feature at each concert location. It will extend invitations to the Lexus Pop-Up Concert Series to Pandora listeners who enjoy the headlining musicians and similar artists. Continue Reading
