An interesting chart consolidates data compiled by GWI. It is a table which compiles time spent consuming podcasts, streaming music, radio, and other media categories — across seven global regions. Continue Reading
— Metrics of Talk (Edison Research & NPR)
— Hitching (Digiday)
— Patronage (Mark Mulligan)
Audioboom makes a news splash today with the announcement that its global podcast network has achieved an advertising inventory of one billion opportunities for advertisers. A technology feature called AdRip, launched over two years ago, is a key enabler of this new metrics. We get to the bottom of how it affects impressions and inventory. Continue Reading
Podcast network Tenderfoot TV has acquired Resonate Originals, the original podcast portfolio of the Resonate podcast production company. Tenderfoot will continue its existing relationship with the production services portion of Resonate. Click for details. Continue Reading
The average cost per thousand (CPM) for podcast advertising remained within a narrow four-month range in October, about one dollar lower than the average rate in May. This according to AdvertiseCast’s monthly tracker. Click for graph. Continue Reading
The International Confederation of Societies of Authors and Composers has released its Global Collections Report 2023. The densely informative document documents worldwide revenue earned by creators across five media types: Music, Audiovisual, Visual Arts, Drama, and Literature. The focus here is music, where the creative side represents composers and songwriters. Click for key metrics, graphs, and a link to more. Continue Reading
Media giant Audacy has released a “State of Audio” PDF presentation called “Level Up.” It evangelizes the benefits, formats, and best practices of audio advertising, and fashions itself a “Modern Blueprint.” Click for a sampling of details, graphics, and a download link. Continue Reading
Part 2 in our coverage of the IAB’s Podcast Advertising Revenue Study, a mid-cycle supplement to the annual report which comes out each spring. This portion analyzes trends and recommendations related to programmatic ad buying, show-based vs. audience-based campaigns, and the need to develop revenue in video podcasting. Continue Reading
Podcasting has grown more than twice as fast as total internet ad revenue, a remarkable metric among many in this data-intense report from the IAB. Part 1 of RAIN’s coverage. Click for latest trends in revenue, ad type, delivery mechanisms, and campaign types. Illustrated with IAB graphs. Continue Reading
Spotify released Q3 earnings this week. We covered basic money metrics elsewhere. In this post, we scrutinize information gleaned from the earnings call. Below, three main topics: User growth, podcasting, and the audiobooks initiative. Audiobooks were of particular interest to investors, partly because it was difficult to coax financial predictions about them. Click for lots of detail and quotes. Continue Reading