February podcast ad spend dips; 12 of top 15 are repeaters

Magellan AI’s accounting of podcast advertiser spending for February shows a small decrease from January (with fewer days); most leaders are month-over-month repeaters.

Below is RAIN’s comparison of January to February top spenders:

Yellow highlights = Jan/Feb repeats. Green highlights = not a top spender in January.

Magellan’s graph indicates the month-over-month spend change along with the top genre which received each advertiser’s investment for January (see below). As with last month, we note that the Sports vertical dominates the overall spending again.


Brad Hill