Guest columnist Steve Pratt reflects on the podcast industry predictions experts made for Pacific Content last year. Overall, their forecasts were on point. Read on for a look back at what did (and didn’t) happen in 2018. Continue Reading
In a milestone that potentially moves the podcast measurement needle away from downloads and toward listens, NPR has formally launched RAD (Remote Audio Data). It has been in development for a year, supported by a broad consortium of podcast hosting and content companies. Continue Reading
Anchor has released data about how and where people are tuning in to podcasts created on its platform. Following several pivots, Anchor is now a service for free and fast podcast recording and distribution. Continue Reading
Ten years ago, when podcasting was relatively new, it was mainly downloaded content. Things have changed, thanks to high-speed mobile bandwidth, and consumer acceptance of streaming access as opposed to stored ownership. Why have some podcast apps failed to get with the times? A case study in frustration. Continue Reading
by Steve Goldstein
In his latest guest column, Steve Goldstein gives the verbal stage to Steve Stockman, President of Custom Productions. He lays out a course of best practices for podcast videos. There is a difference between a podcast on YouTube and a YouTube podcast — and the difference lies in keeping the visual aspect interesting. “Video is a language.” This piece holds to high standards, but at low cost, and leans on the science of attention in visual presentations. An extraordinarily valuable and bracing interview. A must-read. Continue Reading
by Steve Goldstein
In his latest guest column, Steve Goldstein takes a big view of podcasting from start to present, and he sees three evolutionary periods. Baked-in host endorsements, dynamic insertion, content experimentation, new platforms … it’s an ultra-concise history. Continue Reading
Global podcast hosting and marketplace technology company Acast has launched “AdCollab,” a service which enables advertisers to team up directly with podcasts hosts in planning host-read sponsorship campaigns. This initiative has been in testing mode since April, and is available to all advertisers planning host-read campaigns. Continue Reading
Deezer is promoting its Deezer for Creators toolset. It offers metrics related to track plays and demographic info about listeners, as well as features that enable public sharing of the information. Continue Reading
by Matt Deegan
Guest columnist Matt Deegan (Folder Media) reports on Apple’s new announcements and product lineup for podcast creators, set to launch next month. Who does it work for, and who does it not work for? And what about Android users — the global smartphone majority? A clarifying and essential read. Continue Reading
by Steve Goldstein
In this year-in-review guest column, Steve Goldstein ruminates on audio’s growth from outdated also-ran in the media universe, to an essential component of the media mix. And the audio story is more than just Spotify and SiriusXM. Continue Reading