Jottings of note:
No Games.
“Fix spotload. Now.” That’s Sean Ross, in his Radio Insight column Ross On Radio. He offers and extravagantly comprehensive thought piece on AM/FM’s big problem, and the necessary big solution. Ross reviews his thinking in a 10-year retrospection of Radio Shows, and the many different solutions to preparing radio for digital imperatives. His fierce medicine? “Don’t play games with it (“the 14-minutes of spots are over and we’re kicking off a commercial free-hour”). Don’t merely reconfigure it (3×4 or 2×6?). Don’t shrug it off. Take meaningful action.” Take a deep breath and read the whole thing HERE.
Making A Bid
We hear from Matt Deegan, Creative Director of Folder Medai in London, that a potential radio merger is occuring in Australia. “Audio news from Australia, as the largest radio group – ARN – has made a bid for the 2nd largest – SCA.” This from Matt’s column, in which he reports that ARN’s iHeartRadio franchise could be combined with SCA’s Listnr app. “They then have an owned and operated digital audio content/advertising operation as well as partnering and repping a number of other shows,” Matt speculates. He calls it an opportunity to build scale into the legacy audio business and grow a digital audio business. READ
Eight Million
Audioboom has signed a powerful bunch of podcasts to exclusive partnerships. The collective impact of these shows will put 8-million downloads in Audioboom’s pocket each month. They are Girls Next Level, The Bulwark Podcast, We’re Here to Help, and Out of the Pods. “Audioboom’s dynamic approach is exactly the right thing we needed to grow our audience and optimize the listener’s experience,” say Holiday Madison and Bridget Marquardt of Girls Next Level. Details HERE.
October 19, 2023
