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Nielsen formally launches streaming ratings service for terrestrial webcasts

After years of development and months of teasers, Nielsen formally launched its streaming measurement service, branded Nielsen Digital Audio Ratings. Part of Nielsen’s broad Total Audience enterprise, which aspires to deliver comprehensive audience measurement of over-the-air and Internet television and radio, the new service offers analytics to Nielsen-subscribing radio stations that sell advertising across the digital divide. Continue Reading

Gen Media Partners launches retargeting platform for stations and advertisers

This morning brings an announcement from Gen Media Partners of RetargetingPlus.com, a tech platform that anonymously tracks radio listeners across websites and serves relevant messages to them. This tool is marketed to radio stations to increase advertising revenue and reach, and also for station marketing to its listeners. Continue Reading

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The decline of radio(s)

Radio listening has kept its reach during this time of digital disruption. But an interesting fact in yesterday’s Infinite Dial 2016 release was that radio ownership among consumers has seriously decreased. It’s going to get worse as cars modernize to catch up with Americans’ enthusiastic adoption of streaming. The disappearing radio is one of the most clearly predictable audio technology trends of our time. Continue Reading

Sonos pivots toward a future of subscription streaming, voice controls

Sonos announced a big business shakeup, including layoffs and a new focus in how it will bring music into the home. In a blog post discussing the changes, CEO John MacFarlane spoke about how the home audio landscape is changing and how the company wants to stay at the forefront of that transition. He pointed to the growth of streaming, and subscription tiers in particular, and the increased interest in voice controls as the reasons for the pivot. Continue Reading