Technology, hardware, and gadgets. WiFi speakers, digital dashboards, and more.
AdsWizz is announcing a couple of enhancements to its AudioMatic platform — which is a self-serve programmatic planning and ad-buying platform for major agencies building podcast campaigns. One of them automates and scales host-read ads, and the other address brand safety. Continue Reading
A frightening audio commercial for the movie’s sequel wasn’t expected to play during the “Classical Lullabies” playlist on Spotify. At least, the mother who was soothing her young child didn’t expect it. Ad targeting gone awry? A poorly classified playlist? Or was it the sponsor’s fault? Continue Reading
We received news today from Napster/Rhapsody thast BMW is bringing the global on-demand audio service into its cars in eight European countries. The service brags of 60-million tracks and 20,000 audiobooks. One interesting aspect of this is the apparent ease-of-use in getting and using the service. Continue Reading
Audio is entering a new golden age, ushered in by smart speakers, new content choices, and voice control interfaces. Guest columnist Bob Maccini offers statistics and perspectives. Continue Reading
Instreamatic is announcing a partnership with Federated Media. In the deal Federated will sell Instreamatic’s interactive voice advertising opportunities to advertisers. Federated’s inventory will be added to Instreamatic’s voice ad exchange. Continue Reading
iHeartMedia is having a busy CES, and released a swarm of information about new apps and integrations into specific car models and controlling vehicle operating systems. Of interest is not only iHeart’s voracious appetite for partnerships and reach, but also the variety and diversity of platform players competing for real estate in car dashboards and the systems. Continue Reading
The Consumer Technology Association has released its annual forecast for 2020. The report projects that the consumer tech industry will see $422 billion in retail revenue this year, which would be a record-high and a 4% increase from the 2019 result. Continue Reading
The Canadian version of the streaming radio app has exceeded a key milestone: one-million downloads. Radioplayer Canada is a property of Corus Entertainment, a major Canadian radio/media group. Nearly 500 Canadian radio stations have streams on the multilingual app. Continue Reading
Targetspot sent us a note that the company has hired David Sasson to enhance the company’s U.S. sales presence, focused on the northeast. Sasson has filled executive sales positions at IGA worldwide, Tribune Publishing Company, and Nexstar Digital. Continue Reading
In a completion of an initiative started earlier this year Radionomy has announced a merger with Shoutcast, effectively shutting down the former and offering producers migration to an upper tier of Shoutcast called Shoutcast for Business. Continue Reading
Ad-tech company Instreamatic, which specializes in responsive audio advertising, is announcing a new product release called Continuous Voice Dialogue Marketing. As the name implies, this tech layer enables some degree of back-and-forth between listener and advertiser, and the resulting customization can follow the user across platforms. A case study appeared in Adweek. Continue Reading
AdsWizz is announcing today that its digital audio platforms received three awards in the past week — two from DRUM Digital Advertising Awards and one from Digiday Awards. Both award galas were held last week in New York. Continue Reading