Comprehensive coverage of the podcasting industry and its business ecosystem.
Midroll Media announced new developments in partnerships and in its programming lineup. The podcasting company is now representing ad sales for the NFL’s current League podcasts and will partner with Vox Media for its upcoming daily news show. Continue Reading
AdLarge Media announced the addition of a basketball podcast network to its cabana service. Almighty Baller Radio includes more than 40 shows focused on the NBA, most of them hosted by fans and basketball enthusiasts. Since the network’s launch a year ago, it has reached 12 million listeners. Continue Reading
audioBoom has updated its subscription approach and eliminated the free option for its members. Beginning October 2, all podcasters will be charged $9.99 for use of the service. The company cited growth in the podcasting industry as the reason that it needs to offset the costs of maintenance and other services. Continue Reading
Salem Media Group has chosen Triton Digital and Omny Studio to power its podcast and on-demand audio projects. Salem, a Christian and conservative media corporation, has 600 podcasts under its brand. Continue Reading
Westwood One has updated its State of Podcasting 2017 report to reflect additional research on the audio format. It addressed the key takeaways in a blog post. The data point to steady, continual growth in the podcast audience. Advertisers have also been getting on the podcast bandwagon as the listener base grows. Continue Reading
Podcast company HowStuffWorks has raised $15 million in series A funding. The Raine Group, the financial institution that recently backed SoundCloud, led the round. During the next year, HowStuffWorks will continue investing in podcasts and bringing in new talent. Continue Reading
PodcastOne sent a notice describing the upcoming launch of PodcastOne Sports, spearheaded by a new show called Attack Each Day: The Harbaugh’s Podcast, hosted by U. of Michigan football coach Jim Harbaugh. Existing sports shows will be piled into the new category, and a slate of new originals is planned. Continue Reading
audioBoom announced a batch of five new shows for its podcast network. This second wave of programming, following the first set of shows shared in June, includes original and co-produced podcasts. “We are excited to be at a place where we can successfully introduce listeners to new, original content while supporting the growth of popular, established shows” said Brendan Regan, audioBoom’s vice president, of U.S. content and partnerships. Continue Reading
Podcast company Acast has hired Henrik Isaksson to head up its operations in Australia. Isaksson joins the audio and podcasting platform from a programmatic mobile advertising service called Amobee, but his resume also includes work at Spotify, where he began in sales and progressed to become a country manager. Continue Reading
Southern Cross Austereo, one of the largest radio and media groups in Australia, has signalled that it might raise its podcast advertising rates a bove its radio ad rates. The message came from CEO Grant Blackley, along with a financial release for fiscal 2017 that showed a 41% profit increase on 7.5% revenue gain. Continue Reading
Podcast database Podxref is developing new technology for sharing show information with mobile listeners. The tech presents information about the personalities involved in a show episode, including both the hosts and guests, within a podcast player. It is a path toward possible podcast discovery by allowing listeners to tap for more content by a person whose work they enjoy. Continue Reading
Nielsen has released its Podcast Insights report for Q3 2017, which found that a full 50% of U.S. households now identify as podcast fans. The analysis focused on the crossover between those millions of podcast fan-households and three advertising categories to provide a snapshot of the value podcast listeners can offer to brands. Results draw on the Nielsen Homescan Panel. Continue Reading