Comprehensive coverage of the podcasting industry and its business ecosystem.
Motorsport league Formula 1 has announced plans to launch its first official podcast. The show, titled Beyond the Grid, is a weekly podcast produced in association with audioBoom and is presented by Bose. Continue Reading
Podcast listening is on the rise in Germany. A survey of more than 1,000 Germans by digital association Bitkom found that 22% of the nation is tuning in to podcasts, compared with 14% in 2016. Among ages 14-29 and ages 30-49, the rate of podcast listening is 30%. Continue Reading
AdvertiseCast announced an ad deal with the Taste of Taylor podcast. Host Taylor Strecker is also a radio personality and current presenter for TV Land’s Getting Younger. Under this arrangement, AdvertiseCast will be the exclusive ad sales partner for her podcast. Continue Reading
James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: New BBC Sounds app launches in the UK. Some questionable research into ad length. Much more from across the audio landscape. Continue Reading
WAMU, the NPR station for Washington D.C., has announced a new initiative to train, support, and promote local podcasters. The Pod Shop is a three-month program that will host as many as five podcasters for twice-weekly sessions. Continue Reading
Guest columnist Steve Pratt is co-owner and Partner of Pacific Content. In this piece, he compares smart speakers in 2018 to the iPod in 2004. In 2004, the new iPod was “waiting for the podcast to be invented.” If smart speakers are poised in a similar moment, what sort of content might be in the future? Continue Reading
Castbox has joined the ranks of podcast platforms offering subscription access. The company announced the launch of a premium subscription model that will allow podcasters to distribute paid content on its app. It claims to be the first podcast player to adopt a third-party distribution paywall model for premium content. Continue Reading
Corus Entertainment, a major radio/TV group in Canada, has followed up its recent executive podcast hiring spree, allying with The Podcast Exchange (TPX) for representation to buyers. The deal, announced today, interestingly includes both Canada and U.S. representation. Continue Reading
iHeartMedia announced a new development in its “Podcast, Meet Broadcast” strategy. The company has landed an agreement to air Anna Faris is Unqualified on its Top 40 broadcast radio stations and on the iHeartRadio Podcast Network. The iHeartMedia strategy aims to use its broadcast radio reach to assist podcast creators in finding new audiences and growing their base. Continue Reading
Brief news items and worthy reads from around the web: Amy Schumer’s casual approach to podcasting; podcasts > television for true crime; questions about Anchor and ownership. Continue Reading
HowStuffWorks unveiled its first foray into serialized audio drama. The show is a dark story called The Control Group that takes its inspiration from real-life events where the CIA’s funded and supported mind-control experiments. Continue Reading
Canadian broadcaster Rogers Radio announced the launch of the Frequency Podcast Network. This network will serve as the home for all podcasts from Rogers Media, including Sportsnet shows and new, original programming. Continue Reading