Comprehensive coverage of the podcasting industry and its business ecosystem.
AdsWizz has launched a Podcast Platform Partnership Program that will offer participants tools for rapidly increasing revenue growth and reducing expenses with their podcasting efforts. The digital audio advertising specialist’s suite of monetization services include ad insertion, ad targeting with its AudioServe, and ad buying with its AudioMax supply-side provider. Continue Reading
As podcasting grows in popularity and audience size, more platforms are emerging to aid with discovery. Wilson is a discovery tool inspired by both magazines and Longreads, a curated website for longform articles. Continue Reading
Nielsen has released a new report, the Marketer’s Guide to Podcasting, investigating purchase habits among podcast listeners. Overall, the top product purchase annually for podcast fans is snacks, commanding $10.8 billion. Pet food, paper products, cheese, and bread & baked goods were the other top categories. Continue Reading
EmpireStreaming has unveiled Podium, its full-service podcast CMS. The tool allows podcasters of any size to create revenue streams thanks to EmpireStreaming’s partnerships with ad insertion companies such as AdsWizz. Continue Reading
Steve Pratt of Pacific Content discusses lessons that the podcast industry can glean from Ryan Holiday’s book “Trust Me, I’m Lying.” Guest columnist Steve Pratt is co-owner and Partner of Pacific Content, which creates original podcasts for brands including Slack, Mozilla, and Dell. This article originally appeared on the Pacific Content blog. Continue Reading
Sentire Media has launched its own podcast network. The Sentire Media Network offers production, marketing, sales, and audience development services for shows. The show line-up for summer 2018 includes twenty shows across the topics of sports, food and beverage, and lifestyle. Continue Reading
Wondery has added a daily podcast to its roster. Business Wars Daily is a new show from David Brown, a veteran broadcaster who also hosts Business Wars and previously hosted Marketplace. Continue Reading
AudioBoom, a podcast and audio on-demand company, has released its financial results from an extraordinarily eventful first half of its fiscal year. In the six months ending May 31, 2018, audioBoom posted a 43% increase in revenue to £2.6 million. COO Stuart Last posted additional context and interesting metrics to supplement the official report. Continue Reading
The Canadian Podcast Listener, the second annual iteration of a survey into the podcast consumption habits will be released at the RAIN Summit Canada. Audience Insights and The Podcast Exchange have shared some top-line results ahead of the October 10 event. Continue Reading
The team behind popular podcast S-Town is being sued over claims that it exploited the life of its main subject for financial gain. The estate of John B. McLemore has sued host and creator Brian Reed, Serial Productions, This American Life, Chicago Public Media, and others. Continue Reading
audioBoom announced new hires at two of its international offices. The audio and podcasting company has hired Mike Newman as head of content partnerships in the UK, and Umesh Barve as head of partnerships in India. Continue Reading
Podtrac has released its podcast ranker for June 2018. Overall, the chart showed few changes from its May iteration. This American Life from NPR led the ranking for yet another month, while the New York Times’ The Daily took the second spot once again. Continue Reading