Comprehensive coverage of the podcasting industry and its business ecosystem.
Voxnest shared its data on the nations that have reported the largest growth in month over month podcast listening for March 2019. Its numbers point toward notable growth in Spanish-speaking markets; Voxnest saw a 13% increase in Spanish language podcasts in 2018. Continue Reading
Wondery has announced the launch of Sports Wars, a podcast modeled on the company’s successful Business Wars franchise. Two episodes have dropped to kick off the first series: “Favre vs. Rodgers.” The new show sticks to the established Business Wars formula. Continue Reading
Podcast group Wondery has entered a partnership with the Universal Music Group label. Under the terms of their agreement, Wondery will receive access to the major’s music catalog and will be able to use works from its artists and labels in new shows. Continue Reading
Sirius XM and Pandora have announced a content crossover which brings Sirius talk shows into Pandora as podcasts. Beginning now, about two dozen talk shows from Sirius XM are available in Pandora. We had trouble finding them; click through for a handy link from Pandora. Continue Reading
Steve Pratt of Pacific Content lays out data and charts backing the importance of average consumption for podcasters. This metric may offer a different picture of audiences and engagement than downloads alone. Continue Reading
Blueprint Radio, an independent radio promotion company based in the UK, announced a move into podcasting. The business launched a new branch called Blueprint Pods that will work on findings artists placements on podcasts. Continue Reading
Podcast tech company Megaphone crunched numbers related to how and when listeners use Apple Watches for podcast listening. Megaphone characterizes the results as a “stealth success story.” The report, posted by Megaphone’s data analyst Luke Riley, is HERE. Listening via… Continue Reading
The Crime Junkie podcast has signed cabana as its exclusive ad sales partner. The new deal expands on an existing relationship between the true crime podcast and the digital audio arm of AdLarge Media. Continue Reading
We noted last week that Apple Podcasts might launch a web browser version of iTunes Podcasts (or, similarly, the Podcasts iOS app). At that time the launch seemed incomplete. Now it seems like a full-on web product … and an important milestone. Continue Reading
Most podcasters are used to issuing a call-to-action of “subscribe,” but that language may be sending the wrong impression to the vast audience of non-podcast listeners and keeping them away. Continue Reading
Podtrac has released its March 2019 podcast publisher ranking. It was a month of growth, with seven of the top ten increasing their U.S. unique monthly audience from the previous month. The average U.S. unique monthly audience for this group reached 8.2 million, edging up 1% from February 2019 and up 43% from March 2018. Continue Reading
James Cridland’s International Radio Trends is a column by the Australia-based radio futurologist. THIS WEEK: New shifting attitudes at the NAB Show. A few UK radio updates. Continue Reading