Podcast episodes got shorter in 2019
by Dan Misener
Pacific Content’s head of audience development tracks the year’s trends in podcast episode length. He observes some overall trends as well as break-downs by category. Continue Reading
Podcasting
Comprehensive coverage of the podcasting industry and its business ecosystem.
Podtrac November publisher chart sees audience contraction with holiday season
Podtrac released its ranking of the top podcast publishers for November. With the beginning of the year-end holiday season, all ten of the top publishers saw a dip in U.S. unique monthly audience from October. The analytics company noted that November 2018 had a similar contraction in listening. Continue Reading
Acast expands global footprint with new office in Ireland
Acast has expanded its podcasting operations into Ireland. The company launched an office in Dublin that will be led by Micheál Scully as key account director. Scully has 15 years of experience in the Irish media industry. Continue Reading
Sony raids Entercom, Pandora, Megaphone, and Stitcher for executive podcast team
Sony has been making deals in the podcast space, and it has spent the past several months assembling a team to help drive those partnerships. A leaked internal memo introduced four executives for the Sony Music Entertainment offices in New York who will focus on the company’s efforts in podcasting. Continue Reading
Podcorn startup sets its focus on selling podcast sponsorships
The latest startup in the podcast business is promising monetization through sponsorships rather than pre-recorded ads. Podcorn has officially launched its service for podcasters to acquire in-broadcast sponsorships. The strategy takes its inspiration from influencer marketing. Continue Reading
Wondery dominates Podtrac list of top new podcasts in 2019
Podtrac released a special ranker of the top new podcasts released during 2019. Wondery had an impressive showing in the ranker, with eight podcasts in the top 20, mostly investigative projects with partners such as Bloomberg and the Los Angeles Times. Continue Reading
RadioPublic to shutter its Paid Listens experiment
RadioPublic has ended its Paid Listens program. This service, which offered payments for every thousand listens accumulated, debuted in February 2018. It was intended to help smaller podcasters monetize even if they lacked the resources to support advertisements in their episodes. Continue Reading
Listen Entertainment renews series deal with Audible, combo podcast/audiobook
British audio production house and consultancy Listen Entertainment has renewed an agreement with leading audiobook marketplace Audible.com to produce a follow-up in the “A Grown-Up Guide” audio franchise. The project is an interesting combination of multi-episode podcast and audiobook. Continue Reading
Podspec — top daily news podcasts: ad loads, durations, and more
Podspec: Detailing the podcast space. In this inaugural Podspec, we look at the top daily news shows to survey their attributes including length, use of music, use of pre-roll, mid-roll, and post-roll ads, and their ad loads. Continue Reading
“Pivot to Audio” — Reuters Digital News Report tracks growth of news podcasts
The Reuters Institute has published its foundational Digital News Report 2019. It mentions podcasting 186 times. A key point is a so-called Pivot to Audio, which describes how phones and smart speakers are fostering the growth in podcast news shows. Continue Reading
Fresh Air Productions named production company of the year in UK audio awards
The Audio Production Awards, a ceremony to honor excellence in radio, audiobook, and podcast creation hosted by AudioUK, announced its tenth year of results. Fresh Air Productions was named the production company of the year. Continue Reading
CNBC selects Megaphone for podcast hosting and tools
Megaphone announced that the latest client for its podcast hosting and technology tools is CBNC. The media company will take advantage of Megaphone’s services for hosting, publishing, dynamic ad insertion, and more. Continue Reading