Cabana, the digital audio division of AdLarge Media, announced that it has signed a deal with Critical Frequency Network. Under this agreement, cabana will be Critical Frequency’s exclusive podcast ad sales representative. The network was founded by science and gender writer Amy Westervelt, and all of its thirteen shows have women, people of color, and/or LGBTQ people as their hosts.
“Our mission is to not only create compelling content, but also to provide a platform for independent creators and those who are often overlooked in mainstream media,” Westervelt said. “We believe that amplifying those voices and making them available is critical. To do that, we need a strong ad sales partner like cabana. Cabana has a solid reputation in the podcast advertising space, and the team is known for helping advertisers find solutions by connecting brands with a target audience. We couldn’t be happier about our arrangement.”
“Critical Frequency Network delivers the engaged audiences that our advertisers are looking for,” said Frank DeSantis, senior vice president of business development for cabana. “The hosts on the Critical Frequency Network take a story-telling approach to serious topics like climate, politics, and motherhood. They dig deep to find the facts and then share them with their audiences in a narrative form that listeners relate to.”