The Download on Podcasts: Radio, podcasts, and personalization

The Download on Podcasts is a weekly feature sponsored by PodcastOne.

In the space of two weeks, Midroll Media was wholly acquired by the venerable media company E.W. Scripps, and PodcastOne (sponsor of this weekly column) was partially acquired by Hubbard Radio, which bought into a 30% equity stake and collaborative partnership. Personalization is the hinge between radio and podcasting.

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Apple Music could add more Beats stations under current contracts

One of the biggest highlights of the new Apple Music streaming platform is certainly the ambitious Beats 1 radio project. But the latest industry rumors hint that Beats 1 may not stand alone forever. According to The Verge, inside sources have revealed that Apple’s contracts with labels allow the tech giant to launch up to five additional stations without renegotiating. That means that we could very likely see (and hear) a Beats 2 through Beats 6 joining the broadcast offerings. Continue Reading

SoundCloud hires new marketing exec from Viacom

SoundCloud announced the addition of a new executive to its leadership team. DeJuan Wilson has joined the streaming platform as the new vice president of global marketing and brand. In this role, Wilson will be responsible for working on SoundCloud’s brand story, developing its global marketing function, and communicating its value proposition for listeners and creators. Prior to joining SoundCloud, Wilson served as senior vice president of brand strategy and creative marketing for Viacom’s MTV2, MTVU, and Logo networks. Continue Reading