The Download on Podcasts: Radio, podcasts, and personalization
The Download on Podcasts is a weekly feature sponsored by PodcastOne.
In the space of two weeks, Midroll Media was wholly acquired by the venerable media company E.W. Scripps, and PodcastOne (sponsor of this weekly column) was partially acquired by Hubbard Radio, which bought into a 30% equity stake and collaborative partnership. Personalization is the hinge between radio and podcasting.
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