Nielsen’s 2017 report reflects the same trends that were highlighted by researchers and big data throughout the year. Streaming is becoming ever-more securely entrenched as the foundation for today’s music industry, with growth in both consumption and sales. Continue Reading
BuzzAngle Music has shared its music consumption data for 2017. The number of on-demand audio streams reached a new record high, up 50.3% to 376.9 billion, including both subscription and ad-supported streams. Subscription streams were up 57.5%, while ad-supported streams grew just 27.3%. Continue Reading
In the October report of Triton Digital’s Webcast Metrics Top 20 Ranker, overall stream listening inched upward a bit (one percent from the previous month). Hidden in that modest movement are significant gain by five of the top six entities, composed of three pure internet plays and three radio groups. Continue Reading
Podtrac has launched a third podcast ranking chart. In addition to its monthly list of the top podcast publishers and the top podcasts, the company has debuted a third ranker called Top 15 Snackable Podcasts. Insight from CEO Mark McCrery. Continue Reading
The Interactive Advertising Bureau has released its report on digital advertising trends from the first half of 2017. Music streaming shows astonishing penetration of top-10 brands, when measuring time spent. Continue Reading
Voice controls aren’t just for smart speakers. Pew Research Center surveyed U.S. adults who use voice assistants and learned that 46% said they use the technology to interact with smartphones and other devices. The most common device was a smartphone, leading with 42% of respondents. Continue Reading
Nielsen has published a new study into the effectiveness of podcast sponsorships and advertisements. The purpose was to measure “brand lift” across different measures, with a focus on comparing to video pre-roll ad effectiveness. Continue Reading
Bridge Ratings has published its recap of 2017, drawing several broad trends in the music and audio industry. The company’s wrap-up said that the number of streams in 2017 increased 40% over the total for 2016. It also offered insights on programming for on-demand streaming, such as using data about a playlist’s specific audience to encourage more frequent listening and when to ease up on a song that could be over-exposed to today’s highly connected listeners. Continue Reading
Veritonic has released its 2017 Audio Logo Index, an assessment of how effective audio advertisements are and which brands in the U.S. and the UK created audio signatures that best connected with customers. The key traits highlighted in the study could be useful signposts for ad agencies looking to strengthen their in-house capabilities for audio as well as for publishers or hosts of audio content who want data to back their appeal as a source of ad money. Continue Reading
In the September report of Triton Digital’s Webcast Metrics Top 20 Ranker, overall stream listening inched upward a bit (one percent from thee previous month), and a couple of entities moved significantly. Continue Reading
With the holiday shopping season now upon us, the top tech toys are in position to make a lot of sales. The smart speaker niche seems likely to be a strong performer at the end of 2017. Jacobs Media Strategies, jācapps, and Sonic Ai have collaborated on a survey into consumer sentiment toward voice-activated smart speakers going into December. Continue Reading
A recent study examined the audio landscape in Germany, where about 46% are using some form of audio at least once a week. The ARD/ZDF online study also showed that music streaming services posted 9% growth between 2016 and 2017. Continue Reading