Edison Research expands staff, doubles office, promotes executive team

Edison Research, the leading consumer research organization for understanding how Americans listen to audio, has greeted the new year with three growth announcements. A slew of promotions creates a larger executive team. Newly hired staff is on board to accommodate Edison’s growing research clientele. And the company has purchased office space which doubles its square footage.

Radio and online audio professionals acquainted with the Edison brand mainly through the Infinite Dial and Share of Ear studies — benchmarks of knowledge about the listening habits of Americans, sourced by all publications which cover the field — might not know that Edison’s research and surveying expertise has been deeply engaged with American elections for years. Edison has been the exclusive provider of exit polling to the National Election Pool (NEP) since 2003. On election nights, when the major TV networks are racing to figure out how people voted, the exit poll stats come from Edison. A newer exclusive contract has Edison providing “vote count data” to the NEP, and fulfilling that work falls to the company’s new hires.

Regular RAIN Summit attendees will recognize a couple of names on Edison’s promotions list: Meghan Lazovick and Nicole Baniamini were both promoted from Research Director to Vice President. Former VP Tom Webster, also a familiar presence at RAIN conferences, is now Senior Vice President.

Here is the full list:

  • Rob Farbman – Executive Vice President
  • Melissa Kiesche – Senior Vice President
  • Tom Webster – Senior Vice President
  • Nicole Beniamini – Vice President
  • Randall Brown – Vice President
  • Megan Lazovick – Vice President
  • Mary Meyn – Vice President
  • Johanna Roche – Vice President
  • Laura Silvia – Vice President, Digital Operations and Information Technology

“We are honored by the immense trust placed upon us by our election, media, and consumer research clients over the past 24 years, and we are thrilled to be able to continue to grow and expand our capabilities,” said Larry Rosin, company president. “We know we have the right team in place to continue to achieve our objectives.”


Brad Hill