Infinite Dial 2019: Online audio still growing as monthly and weekly audiences draw even

The 2019 Infinite Dial report found continued increases in online audio consumption across the monthly and weekly metrics. Monthly online audio listening for 2019 totaled 67% of the U.S. population age 12 and up. This metric has been steadily rising since 2010, when the figure held steady from the year prior at just 27%. Continue Reading

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Edison Research teases 2019 Infinite Dial with milestone YouTube metric

Ahead of the Infinite Dial 2019 presentation next week, Edison Research and Triton Digital have released a preview of this year’s research report. The slide is about trends in using YouTube for music. The video platform has been a notable presence in Infinite Dial studies in past years, and 2019 promises to have more positive numbers for the site. Continue Reading

Chartable ushers in a “golden age of podcasts” with charts and data

The audio industry and broader media landscape are both shifting to accommodate the rising interest in podcasts. A series of graphs from podcasting data and analytics company Chartable show exactly how much the format has grown in content, audience, and revenue, and why we’re beginning a “golden age of podcasts.” Continue Reading

Webcast Metrics in October: +12% year-over-year as Spotify 2.5M average sessions

Webcast listening in September was 8% higher than the year-ago period, as Spotify widened its upward trend advantage compared to Pandora. This according to Triton Digital’s Top-20 Ranker, a monthly report based on Triton’s Webcast Metrics streaming measurement technology. Continue Reading

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Panoply Media partners with Veritonic for podcast ad testing

Panoply Media has entered a partnership with audio analytics company Veritonic to examine the impact of podcast advertisements across listener demographics and ad verticals. This is Veritonic’s first partnership with a podcast-exclusive platform, and the deal will take advantage of its machine listening technology. Continue Reading