European trade organization EGTA, which serves radio/TV advertisers, is promoting World Radio Day (February 13) with materials that advocate for sonic branding. As part of this, the organization has declared 2020 as “The Year of Sonic” and has marshaled some interesting statistics and audio samples. Continue Reading
Last week we poked around a public Westwood One podcast survey, and reported our impressions. Today, Westwood One releases the results, in both an executive summary format, and a detailed Powerpoint PDF. One of the most interesting aspects of the PDF is that it relates dozens of verbatim predictions about podcasting revenue growth. Continue Reading
eMarketer has been tracking the adoption of smart speakers, and while the device segment is growing in popularity, its use as tool for ecommerce has not risen as rapidly. The company’s latest projection is that by the end of 2020, 21.6 million people in the U.S. will have used a smart speaker to make a purchase. Continue Reading
Digital continues to amass a larger share of radio listening in the UK. The Q4 RAJAR survey results have found that digital metrics are rising as overall radio listening delivers a more uneven performance. Continue Reading
Westwood One is running an open survey to gather data which will inform the company’s upcoming Podcast Executive Study. It is a B2B approach that any podcaster could take a run through, but is really intended for mainly professional ventures familiar with the advertising ecosystem of podcasting. Continue Reading
In the startup world, a unicorn is a singular company that reaches a billion-dollar capitalization. More informally, a unicorn denotes a company that is unequaled in marketplace reach and influence. Is there a podcast unicorn? One research group thinks so. Continue Reading
Research from DMA investigated recent audio trends in the UK. The survey found that 37% of Britons listen to podcasts every month. The 16-34 age bracket was the most involved with podcasts. Continue Reading
Deezer released data tracing listeners’ habits surrounding album streaming. In the survey of 8,000 people from the U.S., France, Germany, and Brazil, 54% said they listen to fewer albums than their did 5 to 10 years ago. Continue Reading
Podsights, a podcast research and ad measurement platform, is announcing today a successful $1.5-million fundraising round and new hires. It’s all about attribution — a key word in podcasting 2020. Continue Reading
James Cridland’s Podnews apparently inspired podcast analytics and attribution company Chartable to crunch some numbers defining the share of podcasting distribution among leaders in that space. The question derives from Spotify’s rapid growth in this field. Apple is still #1, but Spotify’s influence in this field is growing impressively. Continue Reading
RAJAR has released the winter 2019 results from its Midas survey, an assessment of how the UK audience consumes audio content. Live radio continues to be a dominating force in the UK’s audio diet. Voice-activated speakers are helping connect more audiences to live radio, which was responsible for 67% of all listening done on the hardware. Continue Reading
Podlists proliferate the podsphere. The latest? Podtoppen, which ranks the top 100 Norwegian podcasts. “Norway’s official top list and measurement of podcasts” is compiled by an entity which calls itself the Steering Group, comprised of five Norwegian media companies. Continue Reading