RAIN has been tracking Triton Digital’s monthly Webcast Metrics Top 20 Ranker for more than 10 years, starting in September 2009. Looking back to that Ranker, we see a couple of interesting things — a trip down memory lane in the growth of streaming. Continue Reading
Strategy Analytics released its latest analysis on the global smart speaker market. Its Q4 results found that Amazon is still the top brand by market share, followed by Google, although both are being challenged by companies in China. Continue Reading
Podtrac released its list of the top 15 podcast publishers from January 2020. The month included a mixed set of results in terms of performance. Overall, Podtrac tracked 1.3 billion IAB-certified downloads across all its measured publishers. Continue Reading
MusicWatch reported that 10.7 million people in the U.S. accessed a major streaming service through illicit account sharing. Those people represent a potential $995 million in unpaid access. Continue Reading
eMarketer’s latest report offers a snapshot of the U.S. smart speaker market, and the outlook is still rosy for Amazon. The company’s Echo line is projected to be used by 69.7% of U.S. smart speaker users in 2020 and by 68.2% in 2021. Continue Reading
European trade organization EGTA, which serves radio/TV advertisers, is promoting World Radio Day (February 13) with materials that advocate for sonic branding. As part of this, the organization has declared 2020 as “The Year of Sonic” and has marshaled some interesting statistics and audio samples. Continue Reading
Last week we poked around a public Westwood One podcast survey, and reported our impressions. Today, Westwood One releases the results, in both an executive summary format, and a detailed Powerpoint PDF. One of the most interesting aspects of the PDF is that it relates dozens of verbatim predictions about podcasting revenue growth. Continue Reading
eMarketer has been tracking the adoption of smart speakers, and while the device segment is growing in popularity, its use as tool for ecommerce has not risen as rapidly. The company’s latest projection is that by the end of 2020, 21.6 million people in the U.S. will have used a smart speaker to make a purchase. Continue Reading
Digital continues to amass a larger share of radio listening in the UK. The Q4 RAJAR survey results have found that digital metrics are rising as overall radio listening delivers a more uneven performance. Continue Reading
Westwood One is running an open survey to gather data which will inform the company’s upcoming Podcast Executive Study. It is a B2B approach that any podcaster could take a run through, but is really intended for mainly professional ventures familiar with the advertising ecosystem of podcasting. Continue Reading
In the startup world, a unicorn is a singular company that reaches a billion-dollar capitalization. More informally, a unicorn denotes a company that is unequaled in marketplace reach and influence. Is there a podcast unicorn? One research group thinks so. Continue Reading
Research from DMA investigated recent audio trends in the UK. The survey found that 37% of Britons listen to podcasts every month. The 16-34 age bracket was the most involved with podcasts. Continue Reading