NuVoodoo Media Services released new research that found Pandora and broadcast radio may have a more symbiotic relationship than expected. The survey of 1,100 in the PPM markets revealed that 62 percent of the Pandora users listened to the online radio service for at least half an hour per day, and 56 percent of Pandora users spent that much time listening to broadcast radio. Continue Reading
As in previous years, webcasting inched backward in June by three percent in Triton Digital’s Webcast Metrics Top 20 Ranker. Across the top-20 cohort total listening dropped three percent from May to June. Pandora lost ground and ESPN gaines. Click through for RAIN’s analytical charts. Continue Reading
Viacom’s music group, comprised of MTV, VH1, and CMT, released summary results of survey exploring how teenagers and adults up to age 40 consume music. A survey population of 1,200 participants submitted to the quantitative study. Streaming was revealed as a mainstream behavior in the survey responses, with 78% of the group having streamed music in the past three months. Continue Reading
Ofcom, the UK communications regulator, released a new market report that included data on Brits’ radio listening habits. The report found that live radio broadcasts accounted for the majority of most adults’ total listening time, but the figures were drastically different for the 16 to 24-year-old age bracket. Continue Reading
YouTube is the world’s largest distributor of streaming music, and an important music-discovery platform. Does extreme YouTube music popularity (virality) boost music sales? Nielsen takes a stab at answering that intriguing question, acknowledging that the results are inconclusive. But the graphic report is interesting. Continue Reading
eMarketer reports on survey data collected in march by B2X Care solutions, investigating how consumer ages 16-65 use their smartphones. The report is slanted toward online map use. But we noticed that music use was at the same usage level in the original research. Continue Reading
Coleman Insights has completed its guidance research for the National Association of Broadcasters (NAB) and Emmis Communications, the developer of NextRadio. The study’s first part was about how consumer consume radio generally. This second part examines consumer reaction to the NextRadio app. Continue Reading
MIDiA Research, recently launched by Mark Mulligan, has completed a study examining the characteristics, attitudes, and behavior of “digital natives.” The focus is mostly how they approach music. What are Digital Natives? A young demographic that has never known a world without online connectivity and unlimited music and audio choices. Understanding the mindset and decisions of that population shines light into the future of listening. Continue Reading
A small but revealing study by Coleman Insights illuminates how consumers think of radio, how they listen to music in different locations, and how the NextRadio mobile broadcast app could be more effectively marketed. The key takeaway is that radio is conceived as an in-car medium, but not a mobile one. Continue Reading
Webcast streaming has enjoyed strong growth during 2014, and has lifted 19% year-over-year, according to data released by Triton Digital in its Webcast Metrics Top 20 Ranker for May. The month-over-month measurement dropped two percent, the first monthly dip after nine consecutive growth months. Year-to-date, stream listening has risen over 10 percent. Continue Reading
Apple’s iTunes Radio broke into the top-15 list of app usage in May, according to traffic measurement company comScore. While this breakthrough might not seem like an epic milestone, the buzz around it has a “Finally!” aspect to it. But this report does not compare iTunes Radio exactly with other music-app use across the mobile landscape, for two reasons. Continue Reading
Niche, a research firm founded by Carnegie Mellon University in 2002 with a focus on early-life decision-making, has released an interesting study of media choices among graduating high school students. When surveyed about listening to music, graduating high-schoolers divulged their music-service habits. Continue Reading